Basic Tip: Added fitting room controls are a tool to use to deter shoplifting – such as closing/locking doors when rooms are not in use, maximum limit of items that can go into the room, employees must place merchandise and customer in room – are all good ideas of how to maintain control of the fitting rooms.
Advanced Tip: If your employee is the person to place both the customer and merchandise in the room, the employee will have a great idea of what is in the room. This is an opportunity to not only deter shoplifting or possibly recover the concealed merchandise – but also for the selling opportunity as well.
Basic Tip: Initial customer interaction is crucial to not only providing a welcoming shopping experience but setting the first impression of sales floor awareness and deterring a shoplifter.
Advanced Tip: Sincere re-engagement of customers throughout their shopping experience is also important to both sales and deterrence of shoplifting behavior. The more specific you can be regarding the customer’s selection, the better the deterrence.
Basic Tip: Fraudulent use of a credit card is overwhelmingly the #1 chargeback retailers are facing today. Some warning signs of possible fraudulent use of a credit card are: Selection of merchandise without paying attention to price, size or color or items and not trying them on if apparel and/or purchase of either large quantities or large dollar amount gift cards especially when it is not during a holiday.
Advanced Tip: Not fully EMV (Chip and Pin) compliant? One of the things you can do is to verify the last 4 digits of the physical card compared to what is shown on your register or receipt. If the numbers do not match – then either cancel or void the transaction and request another form of payment.
Basic Tip:Building awareness on the sales floor by creating a “Hot Spot” map which includes a map of the floor with all fixtures/tables/racks documented and any “emptied” hangers/spots identified – should be marked on the map throughout the week.
Advanced Tip:When using the “Hot Spot” map throughout the weeks/months it will become apparent which displays/fixtures/racks is your opportunity. You can use this information to then plan on heightening the awareness to that now identified opportunity by having associates visible in and around that opportunity area.
Basic Tip:Maintain great customer service around your highest theft item/department of items by either having an associate stationed in that area of the sales floor or moving that department of high theft merchandise to a more open and viewable area of the sales floor.
Basic Tip:If store is located in an outdoor shopping center, do not prop open the store entrance/exit doors which will help as an added deterrent against shoplifting.
Advanced Tip:Consider installing a door chime to sound when the entrance/exit door sounds that will act as an indicator to associates that someone has entered into the store to initiate interaction from associates.
Basic Tip: Controlling the fitting room area by having an associate present, especially during busy times, cleaning out fitting rooms as soon as a customer is finished, being aware of what a customer brings into the fitting room and/or look in all small areas of a room for emptied/discarded tags will assist greatly in lowering exposure to external theft from the fitting rooms.
Advanced Tip: Implement a “Hanger/tag” log to aid in building awareness to the fitting rooms. This log will be used by tracking each and every time an associate finds a hanger or tag in a fitting room. You will quickly tell when/where the issues are and if a pattern develops on when to deploy more staff to the area or greater deterrence will be needed.
Basic Tip: Return Fraud is one of the most popular crimes to occur from late Dec through January due to the increase in returns from holiday gifts. Limit your exposure to Return Fraud by deploying a strong return policy with elements such as: date timeframe limits (30/60/90 Days), Proof of purchase/gift receipt required, No receipt returns go back to a Store Value/Credit card, Identification required for returns and/or tracking of returns.
Advanced Tip: Return Fraud potential red flag behavior consists of: Newer/front table(display) items being returned, all different sizes, items being returned that are not in your brand specific shopping bag, Story of "Why" they are returning doesn't match when the merchandise appeared on the sales floor.