FFRF and FPMA are proud to host our 2017 Retail Days, taking place February 22-24 in Tallahassee. This is one of our most important and popular events, as attendees have the opportunity to meet with and hear from the biggest leaders in Florida politics, in addition to discussing your 2017 retail legislative agenda.

Retail Days also includes committee meetings focusing on important issues for businesses including pharmacies, grocers and those interested in loss prevention, as well as board meetings for both FRF and FPMA. In addition, FRF will be celebrating its 80th anniversary as THE advocate for Sunshine State retailers, while FPMA will be celebrating 70 years of supporting and growing the petroleum and c-store industry.

Click here for a complete lineup of events for the week, including our first ever Adams Street Block Party featuring two live bands, food and networking with fellow industry leaders.

So please come join us and help celebrate our many decades of success while we shine the Florida spotlight on the retail industry and the important role that retailers play in the success of our state!


  • Registration for members is $399
  • Registration for guests is $99
  • Registration cut off is February 19. After that date a $50 late fee applies based on availability
  • Non member registration fee $499

Registration Fee includes all activities(Skeet Shoot separate fee) and meals outlined on the agenda. Registration cut off is February 19. After that date a $50 late fee applies based on availability. Florida Emerging Retail Leaders Skeet Shoot feee is $150.

Confirmation Email
Upon registering for this event you will receive a confirmation email, please keep this email for your records. If you do not receive a confirmation email within 3 business days, please contact our office at 850.222.4082.

Requests for registration cancellation must be received in writing via email by close of business (5pm ET) on February 19, 2017. The cancellation fee is $50. No refunds will be issued for cancellations after this date. Substitutions are permitted at any time.

Hotel Reservations:
Location: Doubletree by Hilton Tallahassee (101 S Adams St, Tallahassee, FL 32301)
Block: February 22 -23, 2017 (rates are offered three days prior and three days post conference)
Resort rate: $159.00 (single/double occupancy) plus 12.5% tax per night.
Resort Reservation cut off: January 20, 2017 or until the block sells out.
To make your reservation: http://doubletree.hilton.com/en/dt/groups/personalized/T/THLAPDT-FRF-20170222/index.jhtml?WT.mc_id=POG or you can call 877-800-2652 and reference the FRF.

American Disabilities Act/Special Needs
In compliance with the American Disabilities Act (ADA), please contact us at 850.222.4082 to inform us of any special needs that are required to allow your full participation in this program. Please notify us within 30 days of the program to allow sufficient time to accommodate these requests.

All events Business attire except BBQ and Skeet shoot.

Interested in being a sponsor?
If you are interested in sponsoring please contact Kelly Jones FRF Executive Administrator/Events & Facilities Coordinator at kelly@frf.org or 850.222.4082.

Chairman's Circle Members