TThe Florida Retail Federation’s Advocacy Team is one of the most influential and effective lobbying groups in the state.

We advocate on behalf of Florida’s 270,000 retail establishments on issues impacting the state’s retail industry at the local, state and federal levels. Our mission is to maintain a favorable economic climate for retailers and their suppliers to grow and prosper. Our team promotes awareness of important issues to our elected leaders and work with them on meeting the challenges posed by today’s rapidly evolving retail environment. A healthy retail marketplace creates jobs and drives the growth of many other industries, including manufacturing, distribution, transportation, shipping, real estate and


With decades of experience, our Advocacy Team has the knowledge and, most importantly, the relationships to make a real difference on the issues that matter most to you. Our members’ interests are represented before many audiences including the Governor, Florida House and Senate leadership and members, regulatory agencies, local commissions, industry stakeholders and the general public.

FRF members have the exclusive opportunity to interact directly with our Advocacy staff who have broad expertise and knowledge of the details of state legislative and regulatory issues and their effect on the retail industry.

For a listing of the issues that the FRF Advocacy Team focuses on, please visit our Legislative Issues page.

As a way to stay connected to our members, our Advocacy Team frequently publishes timely updates about breaking news, policy updates and any legislative decisions that may impact your business.


Become a member of the Florida Retail Federation today and put our Advocacy Team to work in support of your business!