TThe FRF team is dedicated to making Florida one of the best places in the United States to do business. FRF represents a diverse collection of retailers – large and small – and defends and protects Florida’s 270,000 retail establishments at the local, state and national levels with one of the most effective and influential lobbying teams in Florida.
FRF is your voice in the state capitol. Our team works to protect Florida's businesses from harmful taxes and regulation, while also pursuing legislative proposals and changes that benefit and strengthen Florida’s $155 billion retail industry.
Additional benefits for members include: