TThe staff of the Florida Retail Federation is ready to assist our members with preparation, response and recovery during the 2019 hurricane season.



  • If a storm impacts Florida, the staff of the Florida Retail Federation will maintain a presence at the state’s Emergency Operations Center. The main point of contact for FRF will be our General Counsel and VP, Lorena Holley. She can be reached via email at or by phone or text at 850-443-1173.
  • Re-Entry Requirements: If a storm impacts Florida, one of our primary goals is to assist with the rapid restoration of local businesses. We will work with local officials and law enforcement to assist our members with re-entry to affected areas.
  • Florida’s Statewide Private Sector Re-Entry Requirements remain unchanged and are as follows:
    • Individuals and businesses seeking to provide essential commodities and services to impacted areas will be allowed re-entry by possessing and presenting to local officials:
    • A valid government-issued ID, such as a Driver’s License or passport
    • Proof of Employment, such as Employer credential or a letter on employer letterhead; and
    • A demonstrated need to enter the area, such as a work order, inventory list, or employer authorization.

Please continue to monitor this page for updates and information regarding weather threats.

As always, please do not hesitate to reach out for additional help and/or information.