Wednesday, 26 July 2017 09:01

For Immediate Release: July 25, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Popular annual shopping holiday takes place August 4-6; Eligible technology items up to $750 are tax free meaning significant savings for Florida families

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year of supporting Florida’s retailers, is reminding Floridians and retailers of the upcoming back-to-school sales tax holiday weekend, taking place August 4-6. Serving as the state’s 2nd busiest shopping “holiday,” the weekend is expected to bring in near record-breaking sales, while Floridians are able to stretch their hard-earned dollars further and employees benefit from additional jobs and wages. Additionally, this year’s holiday sees the return of eligible technology items up to $750 tax free, which means substantial savings for Florida families.

“We are looking forward to another successful Back-to-School Sales Tax Holiday, and applaud Governor Scott and the Legislature for recognizing the significance it has on our hard-working families and the 270,000 retailers throughout the State of Florida,” said FRF President and CEO R. Scott Shalley. “Each year, shoppers show up in record numbers and provide a tremendous economic boost overall to retailers’ sales numbers while they are able to afford more of the supplies they need.”

Nationally, the average family is expected to spend $687.72 on apparel and accessories, shoes and school supplies, up eight percent from 2016, according to FRF’s national partners at the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics. Nationally, sales for this back-to-school shopping weekend are expected to reach $83.6 billion, a more than 10 percent increase from last year’s $75.8 billion.

Families with children in elementary through high school plan to spend an average of $687.72 each, for a total of $29.5 billion, an 8 percent increase from last year’s $27.3 billion. Total spending is the second-highest in the history of the survey following a peak of $30.3 billion in 2012.

According to the survey, back-to-school shoppers plan to spend $10.2 billion on clothing (purchased by 95 percent of respondents), $8.8 billion on electronics such as computers or calculators (60 percent), $5.6 billion on shoes (93 percent) and $4.9 billion on school supplies such as notebooks, folders, pencils, backpacks and lunchboxes (97 percent). Parents say they will spend an average of $238.89 on clothing, $204.33 on electronics, $130.38 on shoes and $114.12 on school supplies. While consumers plan to spend more across all categories, shoes and school supplies seeing the highest expected increase.

For the first time, the survey asked consumers what types of electronics they plan to purchase. Among electronics shoppers, 45 percent said they would buy a laptop computer while more than a third plan to purchase a tablet (35 percent) or a calculator (35 percent). One in four plan to purchase electronic accessories such as a mouse, flash drive or charger.

According to the survey, 65 percent of back-to-school shoppers say half or more of their purchases are a direct result of their children’s influence, up from 57 percent last year. And while children’s influence is growing, so too is their willingness to help their parents pay the bill: teenagers will contribute $37.64, up from last year’s $32.90, and pre-teens will contribute $27.09, up from last years $20.08.

More families will tackle their back-to-school lists early this year with 27 percent beginning two months before the beginning of school, up from 22 percent last year. But not all shoppers are early birds, 21 percent will wait until the last week or two before school starts, about the same as last year’s 22 percent. Of those shopping early, 60 percent say they are trying to spread out their budgets, 48 percent don’t want to miss out on sales and 43 percent want to avoid crowds.

When it comes to where parents will buy, they are shopping across a variety of retailers; 57 percent will shop at department stores, 54 percent at discount stores, 46 percent each at clothing stores and online, and 36 percent at office supply stores. For those shopping online, 91 percent plan to take advantage of free shipping and 54 percent will buy online and pick up in-store.

The back-to-school sales tax holiday has been one of the most popular shopping holidays among consumers and retailers and has been providing vital tax relief since it first began. The holiday has been recognized in 16 out of the 20 years since it first began in 1998. This year will mark the 8th year in a row it has taken place. For the complete list of eligible tax-free items, see floridarevenue.com/.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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Thursday, 06 July 2017 13:39

For Immediate Release: July 5, 2017
CONTACT: James Miller This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Business owner Mallea is the choice in House District 116 for Florida’s premier retail industry association

TALLAHASSEE, FL – The Florida Retail Federation (FRF) PAC, the state’s premier trade association celebrating its 80th year of supporting Florida’s retailers, today announced its endorsement of Jose Mallea for the Florida House. Mallea, a Republican, is running for election in House District 116 in South Florida. “As a brewer, accomplished small business owner, and someone who has signed the front of a paycheck, Jose is familiar with the changes that need to be made in order to strengthen and enhance Florida’s business community,” said FRF President/CEO R. Scott Shalley. “We’re eager to see the impact Jose will make as the representative of House District 116, as we work with him on supporting Sunshine State businesses and retailers.” A native of Miami, Mallea is an accomplished business owner and job creator. Jose previously served in the George W. Bush White House and managed Marco Rubio’s first U.S. Senate campaign.

ABOUT THE FLORIDA RETAIL FEDERATION The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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Thursday, 06 July 2017 10:59

For Immediate Release: July 6, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Local business leader Newstreet is the choice in House District 44 for Florida’s premier retail industry association representing one of Florida’s largest employment industries

TALLAHASSEE, FL – The Florida Retail Federation (FRF) PAC, the state’s premier trade association celebrating its 80th year of supporting Florida’s retailers, today announced its endorsement of John Newstreet for the Florida House. Newstreet, a Republican, is running for election in House District 44 in Central Florida.

“As the president of a local chamber and a business leader, John is familiar with the importance of supporting local businesses and ensuring they have the ability, resources and support to grow and succeed,” said FRF President/CEO R. Scott Shalley. “We’re confident John will take this business-friendly focus with him as the new representative for House District 44 and we look forward to the opportunity to work with him in support of our members.”

John currently serves as the President/CEO of the Kissimmee/Osceola County Chamber of Commerce. John served in the U.S. Coast Guard, graduated from the University of Central Florida and worked as a financial planner before being called back into service as the Florida director of the American Legion. His work for veterans later earned him a job with then U.S. Senators Mel Martinez and Marco Rubio. John’s charitable and community work includes Boy Scouts of America, Give Kids the World, county emergency operations, and several others.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

Thursday, 06 July 2017 10:13

For Immediate Release: July 6, 2017
CONTACT: James Miller This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

City of Aventura Police Department’s Marquez selected as the 2017 FRF Law Enforcement Officer of the Year; Joseph LeSerra of the Leon County Sheriff’s Office selected as Runner-Up

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year of supporting Florida’s retailers, announced today the winners of its annual law enforcement officer of the year awards. Detective Sandra Marquez of the City of Aventura Police Department was selected as the 2017 Florida Retail Federation Law Enforcement Officer of the Year (LEOY). Selected as the Runner-Up was Detective Joseph LeSerra of the Leon County Sheriff’s Office. Both are being recognized, in part, for their work in preventing organized retail crime, and will be honored at a prestigious law enforcement awards dinner on Thursday, July 20, at the Gaylord Palms Resort in Kissimmee in conjunction with the 2017 Loss Prevention Conference.

“The men and women of Florida’s law enforcement community put their lives on the line each day to keep Florida’s 270,000 retailers, their employees, customers and merchandise safe,” said FRF President/CEO R. Scott Shalley. “We are thankful for their dedicated service to protecting all of us, and we are honored to be able to recognize both Detective Marquez and Detective LaSerra on behalf of the thousands of law enforcement professionals throughout our state.”

Detective Marquez will receive a cash award and a custom-crafted medallion and plaque, in addition to her name being added to an official plaque that lists each LEOY recipient since the program’s inception in 1974. Two officers were selected to receive Honorable Mentions and will be recognized locally. They are: Detective Lazaro Daniel of the Miami-Dade Police Department and Detective Ismael Hau of the Indian River County Sheriff’s Office.

2017 WINNER: DETECTIVE SANDRA MARQUEZ Detective Marquez is a 10-year veteran of law enforcement and the Aventura Police Department. She has been instrumental in the success of their new economic crimes unit and having a positive impact on retail crimes and fraud investigations. Case examples during this year’s award period include: a self-initiated fraud investigation in which she worked with a regional loss prevention investigator to identify several store employees who were working to commit credit card fraud; used various techniques to identify a restaurant employee who was skimming customers’ credit cards; identified a multi-jurisdictional email phishing wire fraud ring that so far has uncovered more than $3 million in fraudulent wire transactions spanning multiple states; and an identity theft case involving medical benefits.

RUNNER-UP: DETECTIVE JOSEPH LESERRA Detective LeSerra is a senior detective in the Financial Crimes Unit, a Certified Fraud Examiner, and a Task Force Officer with the United States Internal Revenue Service. To date, Detective LeSerra is responsible for arresting various individuals who have cost their victims over one million dollars during the current award year and that number is still growing. He helped crack a Racketeering, Money Laundering and Organized Scheme to Defraud, Illegal Gambling and Illegal Lottery case that led to the discovery of public assistance fraud. The investigation resulted in over 130 defendants who were issued warrants in this case including the seizure of three trucks, more than 100 illegal gambling machines and approximately $270,000 in funds. Other cases included a prostitute who was extorting more than $400,000 from a victim, and a caretaker who was stealing funds from her elderly client. Volunteering in his community, Detective LeSerra coaches a youth flag football team and last year was team captain of the Leon County Sheriff’s Office American Heart Campaign.

The Law Enforcement of the Year Award Dinner is held in conjunction with the 2017 FRF Loss Prevention Conference taking place July 21. This annual event attracts close to 200 of the state’s loss prevention and law enforcement professionals gathered to learn the latest news, trends and technology to help them keep their businesses, employees and their customers safe. Both events are important parts of the 2017 Sunshine EXPO® taking place July 20-23, which also includes the popular EXPO Tradeshow, featuring 2,000 attendees and 350 exhibitors on July 23, as well as a full day of Education Sessions taking place July 22.

ABOUT THE LAW ENFORCEMENT OFFICER OF THE YEAR PROGRAM The Florida Retail Federation Law Enforcement Officer of the Year program has been an annual event since its inception in 1974. The purpose of the program is to support and encourage outstanding law enforcement work throughout the state, and to recognize the important contributions made by Florida's law enforcement professionals, particularly as it relates to the retail industry. The program’s time-tested campaign theme, "Often taken for granted, they never stop serving ...because they care," remains as relevant today as when the LEOY was first introduced. For more information on the award winners, the event or the LEOY program, visit LEOY section of the FRF website.

ABOUT THE FLORIDA RETAIL FEDERATION The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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Wednesday, 05 July 2017 11:13

For Immediate Release: July 5, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Business-friendly Diaz is the choice in Senate District 40 for Florida’s premier retail industry association

TALLAHASSEE, FL – The Florida Retail Federation (FRF) PAC, the state’s premier trade association celebrating its 80th year of supporting Florida’s retailers, today announced its endorsement of Jose Felix Diaz for the Florida Senate. Diaz, a Republican, is running for election in Senate District 40 in South Florida.

“Jose has been an advocate for business and retailing during his time in the House, including supporting legislation that created $500 million in tax relief, and the removal of burdensome regulations on small businesses,” said FRF President/CEO R. Scott Shalley. “We’re confident his support will continue when he’s elected to represent Senate District 40, and we look forward to working with him on future legislation that supports Florida’s 270,000 retailers.”

A native of Miami, Diaz recently served as the representative for House District 116. Jose developed his love for public service as student body president of his high school and college. While at the University of Miami, Jose was selected as Florida's College Student of the Year. Soon thereafter, Jose went on to Columbia Law School where he received several notable distinctions including the American Bar Association’s Silver Key. Upon graduation, he returned to Miami to join the law firm of Akerman LLP, and was appointed to the American Bar Association's legislative body, the House of Delegates.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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Tuesday, 27 June 2017 11:48

For Immediate Release: June 27, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Average per person and total spending on food for cookouts and picnics up from 2016

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year of supporting Florida’s retail industry, has good news for retailers this Independence Day weekend, with per person spending on food for cookouts and picnics expected to increase from last year with total spending on food nationally to exceed $7.1 billion. The numbers cover only food items, not other holiday-related spending.

“Independence Day weekend is the most popular time for family and friends to get together for cookouts, picnics and celebrations, and these survey numbers portend great things for retailers this year,” said FRF President/CEO R. Scott Shalley. “We continue to see year-over-year increases each shopping weekend in 2017, which shows that the economy is doing well and consumers are feeling confident about their own economic situation and willing to spend more this year.”

According to the annual survey released by FRF’s national partners at the National Retail Federation and conducted by Prosper Insight & Analytics, 219 million Americans plan to celebrate the holiday, or 88 percent of those surveyed. A total of 162 million — 66 percent of those surveyed — plan to take part in a cookout or picnic, spending an average $73.42 per person, up from last year’s $71.34.

The survey found that 65 percent of consumers already own a U.S. flag, 53 percent patriotic-themed apparel such as T-shirts, bathing suits or shoes, and 40 percent own patriotic decorations. Nonetheless, 28 percent plan on purchasing more patriotic items.

When it comes to other activities to celebrate Independence Day, 44 percent of Americans will attend a firework show or community celebration and 14 percent will watch a parade. The holiday weekend is also a popular time for travel, with 32.9 million Americans saying they will head out of town (13 percent of those celebrating), up from 31.1 million from last year. Only 18 percent say the price of gasoline will affect their plans, down from 21 percent last year and a record low since the survey began in 2004. The number who said high gas prices would discourage them from spending for Independence Day peaked at 59 percent in 2008.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION
As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion. www.nrf.com.

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Monday, 26 June 2017 09:24

Are sales slowing down? Have you had a rough month, quarter or year? While a lot of people are claiming that brick and mortar is a dying business model that's quickly being replaced by e-commerce, this simply isn't true. Your lack of sales has less to do with larger industry trends than it has to do with store-specific issues. Correct these issues and you should be just fine.

5 cost-effective techniques


Thankfully, boosting retail sales doesn't have to involve steep discounts or costly marketing campaigns. With just a few inexpensive techniques, you can give your retail business the jolt it needs to meet sales goals and bolster your bottom line.

1. Encourage impulse buys
We've all walked into a store looking for one specific item only to leave with three or four things that we didn't really need. In most cases, this behavior is rooted in impulse shopping.

"The simplest explanation is that some people just derive an enormous amount of pleasure from acquiring something new," consumer behavior psychologist Philip Graves says. "The act of buying is an act of empowerment that may be felt all too rarely in other aspects of life."

As a retailer, you can significantly increase your sales by encouraging impulse buys. The easiest way to do this is by lining up cheap, sensory items in the checkout queue. While customers are waiting, they'll naturally toss things in their shopping carts.

2. Push add-ons
Once you have a customer in the ready state of mind to purchase one product, it's much easier to encourage them to purchase more. One strategy is to have your salespeople push add-ons. These add-ons can come in the form of a discount or special sale, or they can be full-price add-ons if your salespeople are really persuasive.

For example, let's say you're selling a customer a digital camera. In addition to the camera, you could push things like camera cases, memory cards, batteries and extra lenses. Suddenly, instead of just selling a camera for $199, you're selling three or four items for $300.

3. Get people in the door
Your sales numbers are directly correlated to the level of foot traffic inside your store. It's an elementary concept, but sometimes basic logic goes out the door when you're struggling to meet sales goals. If you want to increase sales, get more people in the door.

You can use any number of strategies to get people inside, but it all goes back to grabbing your customers' attention. Try designing clever window displays, placing inventory outside, or having a personable salesperson stand outside and welcome people in. Whatever you can do to get people inside will increase your chances of driving up sales.

4. Offer future-use coupons
If you're looking for cheap ways to drive sales, you probably aren't keen on the idea of using a lot of coupons. However, there is one type of coupon – known as a future-use coupon – that has a low cost and a high return.

As the name suggests, future-use coupons are coupons you give to customers at the time of purchase that are valid for future purchases. The great thing about these coupons is that only a small percentage of people will ever redeem them. So while you may get 15 people to make a purchase because of the coupon offer, only four or five will ever take advantage of the offer at a later date. This allows you to maximize their value.

5. Let customers try
The final tip is to let customers try products. In-store demonstrations, trials and tastings are highly effective methods for driving impulse buys. Sensory exposure goes a long way toward moving customers to action. People see, hear, touch, taste or smell something that they otherwise never would have and feel like they have to purchase the item. READ MORE

BY LARRY ALTON
https://www.business.com/articles/5-ways-to-boost-retail-sales/

Monday, 12 June 2017 11:56

For Immediate Release: June 13, 2017
CONTACT: James Miller This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Dads to get showered with gifts in record-setting fashion this year; Meals, clothing, gift cards, electronics and personal care items top the list of popular options

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year of supporting Florida’s retail industry, says Florida families will spend more than ever on Father’s Day this year. Consumers are expected to spend an average $134.75 for the holiday, up almost $10 from last year’s $125.92. Total spending nationwide is expected to reach $15.5 billion, the highest in the survey’s 15-year history and almost a billion more than last year.

“I am very encouraged to see that Floridians and families across the country are planning to spend more than ever before to celebrate the special dads in their lives,” said FRF President/CEO R. Scott Shalley. “These results show that Americans are feeling more and more confident and optimistic in this improving economy and dads and retailers can expect to benefit this Father’s Day.”

According to FRF’s partners at the National Retail Federation’s annual survey conducted by Prosper Insight and Analytics, consumers plan to spend $3.3 billion on special outings such as dinner, brunch or other types of a “fun activity/experience” (given by 48 percent). Clothing (given by 46 percent) and gift cards (given by 43 percent) are tied at $2.2 billion each while consumer electronics (given by 21 percent) follow at $1.8 billion. As with Mother’s Day, greeting cards are the most commonly purchased gift at 64 percent but account for only $861 million of projected spending. Other popular gifts include personal care, automotive accessories, books, music, home improvement/gardening supplies and sporting goods.

The survey found 27 percent of shoppers will opt for a “gift of experience” such as tickets to a concert or a sporting event. The largest projected growth category was for “personal care” items such as cologne, razors, aftershave, etc. where spending is expected to be 20% higher over last year.

When searching for the perfect gift, 40 percent of consumers will head to department stores and 34 percent will shop online while 26 percent will shop at a discount store, 24 percent at a specialty store and 19 percent at a local small business. Among smartphone owners, 33 percent will use them to research gift ideas but only 18 percent will use them to make a purchase. Tablets are used more frequently both to research (32 percent) and buy (19 percent).

More than half of those surveyed plan to buy for their father or stepfather (54 percent), while others will shop for their husband (29 percent) or son (10 percent).

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION
As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion. www.nrf.com.

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Wednesday, 07 June 2017 09:17

June 1 was the official start to the 2017 Atlantic Hurricane Season. While skies are blue, we encourage you to take time now to make preparations for your family and your business. Make sure you’ve got the right insurance coverage in place, refresh your emergency supplies, back up your data, and make sure you have an emergency plan in place.

Probably the most frequent issue we address on behalf of our members during hurricane season is the issue of post-disaster re-entry. FRF President & CEO Scott Shalley and General Counsel/VP Samantha Padgett recently met with Division of Emergency Management Executive Director Bryan Koon and senior leadership to discuss this issue and the need for a clear and consistent directive for the entire state. Executive Director Koon has issued a letter of guidance to Florida businesses (available here). Employees, delivery trucks, common carriers, and other service providers serving businesses will need to be prepared with the following three items in order to gain re-entry to an impacted area:

  • Government-issue ID
  • Proof of employment
  • Demonstrated need to enter (for example, and employer authorization letter, bill of lading, or work order).

As always, local law enforcement has the final say regarding life safety issues.

We have firmly expressed the need for efficient and timely re-entry of businesses in order help citizens get the supplies they need and ensure economic resiliency. Even with the best of planning, occasional challenges arise. We will work with our public sector partners to facilitate resolution and encourage business continuity. Please do not hesitate to contact us; we are here to help.

Throughout the season, the Florida Retail Federation will provide you with information regarding approaching storms and post-disaster recovery. To ensure you are plugged in to all the right places, we encourage you to register your business with the state virtual business emergency operations center (www.flvbeoc.org.) We also encourage you to connect with your county and regional Emergency Management Coordinators (http://www.floridadisaster.org/regions/documents/em_managers.pdf). The state’s emergency management website, www.floridadisaster.org, also serves as a great resource for citizens and individuals.

Tuesday, 30 May 2017 10:47

For Immediate Release: May 30, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

With hurricane season almost upon us, now is the time for Floridians to stock up on important supplies to help keep them prepared and safe following a natural disaster

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year of supporting Florida’s retail industry, reminds consumers that this weekend, June 2-4, is the important Disaster Preparedness Sales Tax Holiday. During this time period, shoppers will not have to pay sales tax on eligible items and supplies that can be used to prepare for and recover from natural disasters that hit the Sunshine State.

“Thanks to our legislative leaders and Governor Scott for including the Disaster Preparedness Sales Tax Holiday in the budget, especially with Florida coming off of a year with hurricanes, tornadoes and floods,” said FRF President/CEO R. Scott Shalley. “I strongly encourage all residents and visitors to take advantage of these savings by visiting your local retailers to load up on those items that will help keep you and your family safe in the event of a natural disaster.”

The Disaster Preparedness Sales Tax Holiday begins at 12:01 a.m. on Friday, June 2, 2017 and ends at 11:59 p.m. on Sunday, June 4, 2017. During the holiday, sales tax will not be collected on the following popular items (for a complete listing of these items and other information, please click here):

  • A portable self-powered light source selling for $20 or less.
  • A portable self-powered radio, two-way radio, or Weatherband radio selling for $50 or less.
  • A tarpaulin or other flexible waterproof sheeting selling for $50 or less.
  • A self-contained first-aid kit selling for $30 or less.
  • A ground anchor system or tie-down kit selling for $50 or less.
  • A gas or diesel fuel tank selling for $25 or less.
  • A package of AA-cell, C-cell, D-cell, 6-volt, or 9-volt batteries, excluding automobile and boat batteries, selling for $30 or less.
  • A nonelectric food storage cooler selling for $30 or less.
  • A portable generator used to provide light or communications or preserve food in the event of a power outage selling for $750 or less.
  • Reusable ice selling for $10 or less.

Additional information regarding the 2017 Disaster Preparedness Sales Tax Holiday, including a list of qualifying items, promotional materials and FAQs, has been posted to the Department of Revenue’s website.

ABOUT THE FLORIDA RETAIL FEDERATION
Founded in 1937, the Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity.

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