Monday, 20 November 2017 11:56

For Immediate Release: November 20, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

In spite of the impacts of Hurricane Irma on Florida, FRF is still predicting a 3-3.5% increase in sales over 2016, thanks to high consumer confidence, robust housing, a 10-yr low unemployment rate and 100+ million tourists

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year of representing retailers, announced today it expects holiday sales to increase 3-3.5 percent over last year, thanks to a healthy economy and a number of positive economic indicators.

“This season should be another strong one for our retail members, thanks to a 10 year low unemployment rate, a strong housing market, high consumer confidence and 100 million tourists leaving with more than what they came with,” said FRF President/CEO Scott Shalley. “Due to the increased competition among retailers, consumers should expect great deals and discounts as they enjoy the annual holiday shopping season with friends and family.”

The impact of Hurricane Irma on Floridians played a significant factor in the final forecast number for FRF. The storm caused damage in major population areas in Southwest Florida, South Florida and the Keys and the Jacksonville area. Many residents are still recovering and possibly unable to spend as much on holiday shopping this year. However, the overall strength of Florida’s economy and the resilience of the state’s retail industry will help make up for this potential loss of sales.

“Hurricane Irma hit our state extremely hard, particularly in these areas, and we factored in this impact in our forecast, but we feel the overall strength of our economy and the incredible recovery efforts that have taken place will help lessen the impact on retail sales this holiday season,” said Shalley.

Consumers are expected to spend an average of $967 on gifts, according to FRF’s partners at the National Retail Federation, which is up significantly from 2016’s average of $935 and higher than the previous record of $952 in 2015. This breaks down to $608 spent on gifts for family, friends and co-workers, $218 spent on decorations, flowers and greeting cards, and $141 spent by the shopper on themselves. Total spending is expected to increase to more than $678 billion, up from $655 billion last year thanks in part to the continued growth and spending of Millennials.

Consumer spending accounts for 75 percent of Florida’s gross domestic product totaling $155 billion each year. In particular, the holiday shopping season accounts for 20-40 percent of a retailer’s annual sales and steady year-over-year sales shows increasing economy stability. Florida’s retail industry totals more than 270,000 businesses which employ 2.7 million Floridians, and is responsible for one out of every five jobs.

One continued significant advantage that Florida enjoys over most other states is the influx of more than 100 million tourists, almost all of whom leave the state with more than they brought, bringing even more buying power with them. Surveys consistently list shopping as one of the top activities on the agendas of Florida vacations. And in an effort to attract shoppers of all types, retailers will be offering exclusive incentives, low prices, price-matching options, hot-selling toys and free shipping, which continues to be one of the most popular requested promotions each year.

“Tourism continues to be a powerful influence on the success of Florida’s economy and specifically the retail industry, and 2017 is expected to set a new record on number of tourists which is great news for our members,” said Shalley.

Sunshine State shoppers will load up on the most popular items this year, led by gift cards for the 11th year in a row, followed by clothing and accessories, books, movies or music, electronics, home décor and furnishings and jewelry. The most popular toys this holiday season will include Hatchimals, Toys from the new Star Wars and Justice League movies, Barbies and LEGOS, Nerf toys, and toys from Disney Junior shows.

One piece of advice to shoppers is if you see a good deal on an item early on in your shopping, make sure to buy it then as opposed to waiting and hoping for a better deal. Just as technology has made shoppers smarter and more savvy, it has also allowed retailers to better respond to demand by matching their inventory and not overstocking their merchandise. Speaking of early shopping, 40 percent of shoppers began their holiday shopping before Halloween to help spread out their spending with 29 percent complete by Black Friday.

“Retailers are responding to the demand by consumers to have the holiday shopping experience prior to the traditional late November/December timeframe,” said Shalley. “This is why consumers are already seeing holiday decorations and themes in stores, as retailers try to get shoppers in the Christmas shopping mindset earlier.”

One of the positive impacts of the holiday shopping season is the increase in employment. These jobs include workers stocking inventory, customer service, warehousing and even management. Nationally, the industry is expected to see between 500,000-555,000 seasonal jobs. The increase in hiring and the increase in economic activity during the holiday season have a positive impact on industries outside of just retail.

“The holiday season is a great time for new or returning professionals to enter the workforce as millions of temporary jobs turn into full-time jobs once the holiday shopping season is over,” said Shalley. “We look forward to the thousands of new jobs that families will have this year as a result of Florida’s retail industry.”

ABOUT THE FLORIDA RETAIL FEDERATION
Founded in 1937, the Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity.

Monday, 06 November 2017 15:01

Florida Retail Federation President & CEO R. Scott Shalley released the following statement in support of Governor Rick Scott's proposed $180 million tax cut package:

“We thank Governor Scott for proposing his tax package, which includes a record-tying 10-day back-to-school sales tax holiday and one for disaster preparedness, saving Florida families more than $88 million and providing increased sales to Sunshine State retailers. We are eager to see the positive impact these two important holidays will have in both helping students prepare for school and also ensuring that residents and visitors can buy the critical supplies they need to protect themselves both before and after a natural disaster.”

Wednesday, 18 October 2017 11:38

For Immediate Release: October 18, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Average person expected to spend $86 this year on Halloween candy, costumes, decorations and greeting cards; total spending nationally to set record of $9.1 billion

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, announced today that consumer spending on Halloween is expected to once again set an all-time high with the average person spending more than $86, up from $83 in 2016. Total spending nationally on Halloween is expected to reach $9.1 billion up from $8.4 billion last year.

“Another year of expected record spending on Halloween festivities is great news for Florida’s retailers,” said FRF President and CEO R. Scott Shalley. “The crafty retailers in our state will be able to scare up more sales by offering special discounts and other incentives to get more people in their stores to purchase costumes, decorations and candy.”

According to a recent survey done by FRF’s national partners at the National Retail Federation, consumers are expected to spend an average of $86.13, up from last year’s $82.93, with 179 million Americans planning to partake in Halloween festivities, up from 171 million in 2016.

According to the survey, consumers plan to spend $3.4 billion on costumes (purchased by 69 percent of Halloween shoppers), $2.7 billion on candy (95 percent), another $2.7 billion on decorations (72 percent) and $410 million on greeting cards (37 percent).

According to Candystore.com, the most popular Halloween candy in the Sunshine State, based on sales data from 2007-2016, are Skittles (630,938 pounds sold), followed by Snickers (587,385) and Reese’s Cups (224,637). The top three most popular Halloween candies across the country are Skittles, Reese’s Cups and M&M’s.

Among Halloween celebrants, 71 percent plan to hand out candy, 49 percent will decorate their home or yard, 48 percent will wear costumes, 46 percent will carve a pumpkin, 35 percent will throw or attend a party, 31 percent will take their children trick-or-treating, 23 percent will visit a haunted house and 16 percent will dress pets in costumes.

Thirty-five percent of consumers will find their inspiration for the perfect costume online, while 30 percent will look in stores, 20 percent will ask friends and family, 18 percent will look to Facebook or Pinterest, 17 percent will be influenced by pop culture and 14 percent by print media.

When it comes to buying costumes and other Halloween supplies, 47 percent of shoppers will visit discount stores and 38 percent will go to a specialty Halloween store or costume store. In addition, 25 percent will visit supermarkets, 24 percent will buy at department stores and 22 percent will shop online.

Top Costumes
More than 3.7 million children plan to dress as their favorite action character or superhero, 2.9 million as Batman characters and another 2.9 million as their favorite princess while 2.2 million will dress as a cat, dog, monkey or other animal.

Costumes Ranked: Children
Action/Superhero 7.1%
Batman Character 5.5%
Princess 5.5%
Animal (Cat, Dog, Monkey, etc.) 4.1%
Spider-Man 3.6%
Star Wars Character 3.1%
Witch 3.0%
Marvel Superhero (excl. Spider-Man) 2.9%
Pirate 2.9%
Disney Princess 2.3%

Proving that Halloween isn’t just for kids, a record number of adults (48 percent) plan to dress in costume this year. More than 5.8 million adults plan to dress like a witch, 3.2 million as their favorite Batman character, 3 million as an animal (cat, dog, cow, etc.), and 2.8 million as a pirate.

Costumes Ranked: Adults
Witch
8.5%
Batman Character (Batman, Catwoman, Harley Quinn, etc.)
4.7%
Animal (Cat, Dog, etc.)

4.3%

Pirate 4.1%
Marvel Superhero (Spider-Man, Captain America, etc.)
3.8%
Vampire 3.1%
Zombie 2.6%
DC Superhero (excluding Batman, Wonder Woman) 2.3%
Star Wars Character 2.3%
Slasher Movie Villain (Jason, Scream, etc.)
2.3%
Wonder Woman
2.2%

 

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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Tuesday, 26 September 2017 11:31

Florida Retail Federation President & CEO R. Scott Shalley released the following statement in support of Governor Rick Scott's and Speaker Richard Corcoran's proposals to address opioid abuse in Florida:

“We applaud Governor Scott and Speaker Corcoran for presenting this vital framework to protect Florida families and enhance the education and responsibilities of prescribers. FRF represents thousands of pharmacy stores in Florida and the recommendations provided by the Governor and Speaker today will serve as significant steps to reducing both the current abuse of opioids as well as preventing future addictions. Specifically, limiting the frequency of prescribing controlled substances and mandating that prescribers check the PDMP will help to curtail any abuses.”

Saturday, 16 September 2017 18:28

TALLAHASSEE, Fla. – Today, Florida Department of Revenue Executive Director Leon Biegalski issued an emergency order to extend certain filing due dates for Florida businesses registered with the Department in each of the 67 counties. Order of Emergency Waiver Number 17-235-DOR-003 changes the filing due date for sales and use tax, as well as fuel tax returns and payments to Sept. 29, 2017.

Sales and use tax, as well as fuel tax returns and payments are normally due on the 1st day of the month, and late after the 20th day of the month. For electronic filers, submissions initiated by 5:00 p.m. on Sept. 28 will be deemed timely filed.

The Department has implemented the filing date extensions pursuant to subsection 213.055(2), F.S., which authorizes the Executive Director of the Department of Revenue to carry out certain actions during a declared state of emergency. On Sept. 4, 2017, Governor Rick Scott issued Executive Order Number 17-235 declaring a state of emergency in response to the threat of Hurricane Irma.

The Department’s taxpayer services phone line is available at 800-352-3671 for taxpayers who have additional questions. Visit the Florida Sales and Use Tax webpage and the Florida Fuel Tax webpage for additional tax information. For more information or to sign up for email updates from the Department of Revenue, visitfloridarevenue.com.

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Monday, 11 September 2017 15:23

FRF/FPMA Members:

As IRMA exits Florida and continues to diminish, I hope that this email finds your and yours safe and secure. Many of you and your businesses have suffered significant loss and are facing a daunting path to recovery and return to operations. Please know that we are with you and we will work tirelessly to help facilitate a complete return to operation for your businesses. Floridians need you and we know that there are immediate challenges relating to reentry and restoration of power. FRF and FPMA team members remain embedded within the State Emergency Operations Center and we are working closely with all level of government to clear hurdles to safe, efficient return to operations.

This email address is being protected from spambots. You need JavaScript enabled to view it., Vice President & General Counsel, and This email address is being protected from spambots. You need JavaScript enabled to view it., Executive Director of FPMA, have maintained a near round the clock presence in the EOC and remain ready to assist you as needed. Samantha and Ned have been actively staffing the EOC for nearly a week and I can not thank them both for their commitment to our industry. From watching them in action I know that their efforts have contributed heavily to how well Florida has been prepared in terms of product and fuel supply. They will both continue to push out extensive updates regarding rule/statute waivers, local needs and other pressure points. Please take the time to review these communications as you receive them.

While I am proud of our team and our efforts, I am even more touched by the response of Florida's retailers. The retail community has been incredible in responding to the needs of Floridians and providing food and water, fuel, life saving medical supplies, construction/safety materials, safe harbor to pets and much, much more. I could not be more proud to be associated with such an impressive group of companies. Thank you for all you are doing to provide much needed products and services to your friends and neighbors.

While I know all of you are eager to reopen, please keep in mind that much of Florida still faces life safety dangers. We urge you to respect law enforcement officials as they complete search and rescue efforts and clear areas for reentry. If you have questions or concerns, let us know and we will work to facilitate solutions.

We are here to help....use us. In addition to Samantha and Ned, you can contact me at any time at 850.545.2673 (mobile) or via email at This email address is being protected from spambots. You need JavaScript enabled to view it.. Thank you for all that you are doing. Following a dark storm, this will be retail's time to shine.....and shine we will!

Scott

Tuesday, 05 September 2017 14:11

Governor Scott has declared a state of emergency for Hurricane Irma (link to Executive Order). The path of the storm is not clear at this point, but the potential for serious impact to Florida is significant. The time to prepare is NOW. We encourage you to consider the following as you prepare your businesses and your homes for this event:

Please visit www.floridadisaster.org for information and guidance regarding preparation and response, forecasts, and other resources from Florida’s State Emergency Response Team. The declaration includes the entire state, which means emergency pricing regulations are in effect for the entire state. This means that the state will be monitoring how necessary commodities are being priced throughout the emergency.

In the event of impact to an area, re-entry to the area may be restricted. You and your employees will need government issue ID, proof of employment, and a letter of authorization demonstrating the need for re-entry in order to re-enter. Local law enforcement exercises the authority to decide who can re-enter and when. Please call or email Samantha Padgett at 850-528-5006 or This email address is being protected from spambots. You need JavaScript enabled to view it. if we can assist you throughout this event. If you have questions related specifically to fuel, please contact Ned Bowman at This email address is being protected from spambots. You need JavaScript enabled to view it..

Monday, 07 August 2017 14:50

IImagine going to the grocery store for dinner, not to pick up a rotisserie chicken to take home, but to actually eat at the store. As online grocery shopping grows, many supermarkets are adding sit-down restaurants in a move to attract more millennials. And it seems to be working.

This valued event brings together the leaders of Georgia’s retail industries along with Georgia legislators to discuss the future of retail as well as laying the foundation for GRA’s legislative and membership priorities for 2018.

Kyle Riggs, who manages Market Grille, the restaurant at a Hy-Vee grocery store in Columbia, Mo., says most people don't expect to find this level of food service next to the produce aisle.

"And then when they walk in here, they're just amazed at the full wine wall with the ladder that slides," he says. "We have 20 beers on tap and a lot of high-end alcohol, whiskeys and things like that, and great food."

The ingredients come from the store. They are cooked in the store's kitchen and served here. Riggs says football games can pack the 148-seat restaurant with college students and young professionals.

Indeed, Rob Hunt, 30, and Aaron Hadlow, 28, have been stopping by all summer for happy hour after work. Hunt says the variety of food, the local, craft beer on tap and ultimately the price are a big draw.

"You can't get $2 pints of beer anywhere else and that's honestly the biggest thing," he says. "We tried a couple of other places this summer and they were fun, but it's just cheaper over here."

Across the country, supermarkets like Whole Foods have been offering sit-down dining and drink deals for years. The trend of adding full restaurants, sometimes called "groceraunts," falls in line with the uptick in prepared store meals, which has grown 30 percent since 2008 and driven $10 billion in sales last year, according to the NPD group.

Hy-Vee, which was one of the early adopters of the groceraunt model, has added 115 Market Grilles to date.

While grocery stores had been losing customers in recent years to smaller markets and online food shopping, groceraunts have helped bring back foot traffic to the old-school grocers.

"It's really made a big difference for us in the evening," says Jeremy Gosch, executive vice president strategy and chief merchandising officer, at Hy-Vee, Inc. "That's where most traditional grocery store food service had oppurtunity."

Gosch says creating an in-house restaurant, different ambiance and different lighting were important to draw in diners. "I think we're capturing business that we didn't have before in our food service department," he says.

While people are looking for more options in prepared foods, the traditional center of the store, with cans of beans and boxes of cereal, has had to make room. That means space on the shelf is becoming more competitive.

"As ... we continue to roll out into existing stores some food service updates and expansion, especially on meals to go for consumption at home, I think you'll see a little bit of that compression," Gosch says. That could mean a future with only one size and brand of canned tomatoes on the shelf.

A large part of this shift is thanks to millennials, like Hunt and Hadlow, who are more likely to dine out than older generations. More than half of millennials surveyed by financial services firm Morgan Stanley said they had eaten out in the past week, compared to 43 percent of previous generations.

Today, groceraunts are featuring seasonal menus and hiring graduates of the Culinary Institute of America as chefs. Food industry analyst Phil Lempert says this appeals to millennials, too.

"What these groceraunts can do is give them a convenient location where they can meet their friends, where they can have great food, and have it at a great value," he says. "That becomes a terrific formula to attract this generation."

Millennials are also turning away from slumping restaurant chains, like Chili's or Applebee's, which plans to close up to 60 locations this year.

That's forcing some restaurant chains to look toward grocery stores as potential partners. Think of Starbucks and Caribou coffee kiosks in grocery stores, except in this case, Wolfgang Puck wants his cafe to become the in-house restaurant, says Lempert.

"Now these restaurateurs want their space in the supermarket as well, because they know that it's more convenient for people, it's more of a one-stop-shop, and it's hurting their traditional restaurants," he says.

The next step for grocery stores may be to add home meal-delivery options, Lempert says, as digital orders ramp up with tech-savvy, young adults. Market analysts are looking at the Amazon-Whole Foods merger and expect both more restaurants to be added to grocery stores, and more people to order their groceries and dinner together online.

"This is a trend that's going to continue to grow," Lemeprt says. "Grocers are putting more money and more effort in this. They see it as their culinary mark, if you would, on society. So this is here to stay."

Monday, 31 July 2017 09:12

For Immediate Release: July 31, 2017
CONTACT: James Miller This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

1st Annual Best Bagger Competition winner was Kelina Salinas from Lucky’s Market, who received a $1,000 cash prize and all-expense paid trip to February’s national championship

TALLAHASSEE, FL – The Florida Grocers Association (FGA), a division of the Florida Retail Federation, hosted an event to identify Florida’s best bagger of groceries among Sunshine State grocery industry employees. The 1st Annual Florida Best Bagger Competition took place Sunday, July 23 during the 2017 Sunshine EXPO®, one of the largest retailing events in the Southeast, with contestants representing a number of grocery stores throughout Florida. The winner of this inaugural contest was Kelina Salinas from Lucky’s Market. In addition to taking home “bagging rights” for the year, Kelina also won the $1,000 grand prize along with an all-expense paid trip to represent Florida and compete for a $10,000 grand prize at the National Grocers Association National Best Bagger Championship held in February 2018, in Las Vegas, Nevada.

“We were thrilled with the interest and participation from our grocery members for our first ever Best Bagger Competition as well as the excitement of the audience during the event,” said FGA Executive Director Josie Correa. “I want to congratulate all of the contestants for participating in this inaugural event, and we look forward to supporting Kelina and cheering her on as she represents the State of Florida at the national championships in February.”

The runner-up bagger, Josue Anelus from Publix, received $500 while the third place contestant, J.P. Paiva also from Publix, won $250.

The Florida Best Bagger Competition was for supermarket employees demonstrating a superior core customer service skill in a friendly competition. Contestants were judged by speed of bagging, proper bag-building technique, weight distribution in the bag, as well as style, attitude and appearance. All stores were encouraged to do their own in-store competition and then send their best bagger to the Florida competition. Family, friends, cheer teams and fellow workers were in attendance to cheer on their favorite contestant.

ABOUT THE FLORIDA GROCERS ASSOCIATION
The Florida Grocers Association, a division of the Florida Retail Federation, was launched in 2015 to provide a voice and identity to the state’s $45 billion grocery industry. FGA’s goal is to advocate for its members at the local, state and national level while serving the needs of the more than 2,300 grocery stores and their industry partners statewide. For more information about the Florida Grocers Association, please visit flgrocers.com.

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Wednesday, 26 July 2017 09:01

For Immediate Release: July 25, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Popular annual shopping holiday takes place August 4-6; Eligible technology items up to $750 are tax free meaning significant savings for Florida families

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year of supporting Florida’s retailers, is reminding Floridians and retailers of the upcoming back-to-school sales tax holiday weekend, taking place August 4-6. Serving as the state’s 2nd busiest shopping “holiday,” the weekend is expected to bring in near record-breaking sales, while Floridians are able to stretch their hard-earned dollars further and employees benefit from additional jobs and wages. Additionally, this year’s holiday sees the return of eligible technology items up to $750 tax free, which means substantial savings for Florida families.

“We are looking forward to another successful Back-to-School Sales Tax Holiday, and applaud Governor Scott and the Legislature for recognizing the significance it has on our hard-working families and the 270,000 retailers throughout the State of Florida,” said FRF President and CEO R. Scott Shalley. “Each year, shoppers show up in record numbers and provide a tremendous economic boost overall to retailers’ sales numbers while they are able to afford more of the supplies they need.”

Nationally, the average family is expected to spend $687.72 on apparel and accessories, shoes and school supplies, up eight percent from 2016, according to FRF’s national partners at the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics. Nationally, sales for this back-to-school shopping weekend are expected to reach $83.6 billion, a more than 10 percent increase from last year’s $75.8 billion.

Families with children in elementary through high school plan to spend an average of $687.72 each, for a total of $29.5 billion, an 8 percent increase from last year’s $27.3 billion. Total spending is the second-highest in the history of the survey following a peak of $30.3 billion in 2012.

According to the survey, back-to-school shoppers plan to spend $10.2 billion on clothing (purchased by 95 percent of respondents), $8.8 billion on electronics such as computers or calculators (60 percent), $5.6 billion on shoes (93 percent) and $4.9 billion on school supplies such as notebooks, folders, pencils, backpacks and lunchboxes (97 percent). Parents say they will spend an average of $238.89 on clothing, $204.33 on electronics, $130.38 on shoes and $114.12 on school supplies. While consumers plan to spend more across all categories, shoes and school supplies seeing the highest expected increase.

For the first time, the survey asked consumers what types of electronics they plan to purchase. Among electronics shoppers, 45 percent said they would buy a laptop computer while more than a third plan to purchase a tablet (35 percent) or a calculator (35 percent). One in four plan to purchase electronic accessories such as a mouse, flash drive or charger.

According to the survey, 65 percent of back-to-school shoppers say half or more of their purchases are a direct result of their children’s influence, up from 57 percent last year. And while children’s influence is growing, so too is their willingness to help their parents pay the bill: teenagers will contribute $37.64, up from last year’s $32.90, and pre-teens will contribute $27.09, up from last years $20.08.

More families will tackle their back-to-school lists early this year with 27 percent beginning two months before the beginning of school, up from 22 percent last year. But not all shoppers are early birds, 21 percent will wait until the last week or two before school starts, about the same as last year’s 22 percent. Of those shopping early, 60 percent say they are trying to spread out their budgets, 48 percent don’t want to miss out on sales and 43 percent want to avoid crowds.

When it comes to where parents will buy, they are shopping across a variety of retailers; 57 percent will shop at department stores, 54 percent at discount stores, 46 percent each at clothing stores and online, and 36 percent at office supply stores. For those shopping online, 91 percent plan to take advantage of free shipping and 54 percent will buy online and pick up in-store.

The back-to-school sales tax holiday has been one of the most popular shopping holidays among consumers and retailers and has been providing vital tax relief since it first began. The holiday has been recognized in 16 out of the 20 years since it first began in 1998. This year will mark the 8th year in a row it has taken place. For the complete list of eligible tax-free items, see floridarevenue.com/.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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