FOR IMMEDIATE RELEASE
APRIL 5, 2022
Tallahassee, FL – Floridians can't hide their egg-citement for Easter as American shoppers plan to spend up to $20.8 billion this year according to the Florida Retail Federation. A recent survey from the National Retail Federation revealed consumers plan to spend on average $167.69 this year.
"Floridians are excited about springtime, and shopping for Easter festivities is the perfect way to celebrate," shares Scott Shalley, president and CEO of the Florida Retail Association. "When you're preparing your Easter baskets and hiding treats for the annual egg hunt, remember to Find it in Florida. By shopping local during the Easter season, you help support small businesses in your community."
Eighty percent of shoppers will celebrate the Easter holiday. As more than half plan to celebrate in person, the top five holiday activities include:
- Cook a holiday meal - 56%
- Visit family and friends in person - 51%
- Go to church in person - 37%
- Watch TV - 33%
- Plan an Easter egg hunt - 32%
The impact of inflation has affected shopping behavior. Florida shoppers are looking on the sunny side for their Easter celebrations and focusing on cost savings. Fifty percent of holiday shoppers plan to purchase gifts at discount stores, while 41% will shop at department stores and 35% will purchase Easter eggs and more online.
Florida shoppers are taking great care not to put all their eggs in one basket this Easter, as 42% of consumers plan to shop at another retailer if items are priced higher than expected at a store. Thirty-one percent said that they will look for an alternate brand or color for the best deal.
Shoppers are springing forward to get all their favorite holiday items, with candy as the top anticipated Easter purchase. The top five items consumers plan to spend on this year include:
- Candy - 90%
- Food - 88%
- Gifts - 63%
- Clothing - 49%
- Decorations - 48%
During this season of spring, when shoppers "Find It In Florida" and shop local retailers, they help boost the local economy and support community businesses. Learn more about the "Find It In Florida" program at the website.
For more information on the predictions of the National Retail Federation, visit: https://nrf.com/media-center/press-releases/more-consumers-hunting-bargains-easter
ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.
ABOUT THE NATIONAL RETAIL FEDERATION
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.