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Wednesday, 10 May 2017 13:41

Mother's Day Spending to Break Records in 2017

For Immediate Release: May 10, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association is representing retailers for over 75 years, is expecting consumers to spend more than ever this year on gifts for mom’s. Mother’s Day shoppers will spend a whopping $186.39 on average this year, up from last year’s $172.22 average. Total spending is expected to reach $23.6 billion.

“We are extremely encouraged by the record high projections for Mother’s Day shopping this year which not only shows the great appreciation we have for moms but also the overall confidence of our consumers and strength of our economy,” stated R. Scott Shalley, CEO and President of the Florida Retail Federation. “Florida’s retailers are constantly rising to meet the demands of their consumers and that will be no different this year as they are preparing for this very exciting and busy holiday.”

According to FRFs partners at the National Retail Federation’s annual survey, conducted by Prosper Insights and Analytics, this year's per person spending is the highest in the survey’s 14-year history. Consumers plan on spending $5 billion on jewelry, $4.2 billion on special outings such as dinner or brunch, $2.6 billion on flowers, $2.5 billion on gift cards, $2.1 billion on clothing, $2 billion on consumer electronics, and $1.9 billion on personal services. The most significant increases from last year are in jewelry spending, which is up 19%, and personal services which are up 15%.

The survey also found a difference in shopping habits based on the age of both the consumer as well as the recipient. For example, “gifts of experience,” such as tickets to a concert, continue to be on the rise with 28% desiring such gifts and nearly half of the consumers surveyed under age 35 plan on giving such a gift. According to the survey, 35% of consumers will head to department stores, and 31% will shop at specialty stores such as florists, jewelers, or electronic stores, while 24% will shop at a small local business. As for online shopping, the survey found that 30% of consumers are expected to shop online, which is up from 27% last year.

The survey asked 7,406 consumers about their Mother’s Day plans and was conducted April 4-11 and has a margin of error of plus or minus 1.2 percentage points.

Founded in 1937, the Florida Retail Federation is celebrating its 80th anniversary this year as the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity.

NRF is the world’s largest retail trade association representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants, and Internet retailers from the United Sates and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs—42 million working Americans. Contributing $2.6 trillion to annual GDP, retails is a daily barometer for the nation’s economy.


Published in Media Relations

CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850) 701-3015

Improving economy means families are looking to splurge for moms this year as spending is expected to set records; flowers, clothing, meals and smartphones/e-readers are the most popular options.

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, says Florida mothers are in for a nice treat this year as families expect to spend $172.63 on Mother’s Day gifts this year, up nearly $10 from last year. According to the National Retail Federation’s 2015 Mother’s Day Spending Survey, total spending nationwide is expected to reach $21.2 billion, the highest amount in the survey’s 12-year history.

“Mother’s do so many wonderful things for their families, and it’s great to see that husbands and children are going to spoil mom this Mother’s Day weekend,” said FRF President/CEO Rick McAllister. “From jewelry and apparel to spa packages and a nice evening out at dinner, there are thousands of different gifts to give from local retailers who are able to help customers find the perfect choice.”

When it comes to gifts, the majority of consumers will pick up a greeting card for mom (80%), spending more than $786 million, and more than two-thirds (67.2%) of those celebrating will buy flowers, to the tune of $2.4 billion. Shoppers also plan on gifting apparel and clothing items (35.8%), spending more than $1.9 billion, up from $1.7 billion last year.

Families will also surprise mom with a special brunch or activity ($3.8 billion), electronic items like a new smartphone or e-reader ($1.8 billion), personal services such as a spa day ($1.5 billion), housewares or gardening tools ($890 million) and books and CDs ($480 million).

Looking for a ‘wow’ from mom, 34.2 percent of Mother’s Day shoppers are planning to splurge on jewelry, spending a survey high of $4.3 billion for the special day, up from 31.7 percent and $3.6 billion last year.

Many people know that a gift card could go a long way: Two in five (44.2%) will give mom a gift card, spending more than $2.2 billion. The majority of shoppers plan to buy for their mother or stepmother (62.5%), while 23.2 percent will shop for their wife, 9.8 percent will shop for their daughter, 8.9 percent will shop for their sister and 7.4 percent plan to splurge on their grandmother.

Published in Retail News