FOR IMMEDIATE RELEASE
April 25, 2022
CONTACT: Amanda Bevis
Retail Sales Are Forecasted to Reach Yet Another Record-Breaking High, Consumer Spending is Projected to Increase by $3.6 Billion from 2021
Tallahassee, FL – Floridians can expect Mother’s Day to be bigger and better than ever this year as forecasts predict $31.7 billion in retail sales, according to the Florida Retail Federation.
A recent survey released by the National Retail Federation (NRF), reveals shoppers’ plans to spend up to $3.6 billion more than the previous year. An increase in festivities this year is also expected as 84% of adults in the United States plan to celebrate Mother’s Day.
“Floridians are excited to celebrate moms,” says Scott Shalley, president and CEO of the Florida Retail Federation. “Shop local, and ‘Find it in Florida’ when shopping for cards, gifts and necessities for all your Mother’s Day festivities. Our local retail teams are stocked and ready to help you make this Mother’s Day one to remember.”
The survey also revealed that consumers plan to spend up to $25 more this year on Mother’s Day purchases, averaging $245.76 per consumer.
This increase could be attributed to increased consumer preferences to spend quality time with loved ones. Experiential gifts have increased by 4% this year, as many shoppers look to celebrate mom with a special outing or tickets to a concert or sporting event.
Mother’s Day brunch and dinner plans are also in the works. Consumers planning to treat mom to a meal at her favorite restaurant will spend $40.90 on average.
There has also been a noticeable increase in spending on jewelry. Forty-one percent of shoppers plan to gift mom jewelry, up 7% from last year. In total, the survey estimates jewelry spending to reach $7 billion this holiday.
Still, the classic gifts of greeting cards and floral arrangements for mom remain the top two gift categories for Mother’s Day in 2022. The top 10 gifts for mom this year include:
- Greeting Cards – 75%
- Flowers – 72%
- Special outing – 57%
- Gift cards – 52%
- Clothing/Accessories – 45%
- Jewelry – 41%
- Personal Service – 30%
- Housewares/Gardening tools – 28%
- Other – 28%
- Books/CDs – 24%
When it comes to showing mom how special she is, consumers are still focused on finding a meaningful way to display their love. Forty-six percent of shoppers are looking to find a gift that is unique and different. Forty-one percent of shoppers are prioritizing creating a special memory with their gift to mom.
Consumer trends have shown an increased interest in gifting product subscription services, as 39% of shoppers plan to extend their gift-giving beyond Mother’s Day weekend.
While there is a slight increase of shoppers planning to shop online over last year (36%), 30% plan to shop at department stores this holiday. Twenty-seven percent of consumers will opt for specialty stores while 23% plan to support local small businesses.
When shoppers are looking for sentimental ways to shower mom with love, remember to “Find It In Florida” and shop local retailers. Supporting local retail helps boost the local economy and invests in your community businesses. Learn more about the “Find It In Florida” program here.
For more information on the predictions of the National Retail Federation, visit: https://nrf.com/media-center/press-releases/mothers-day-spending-reach-record-high
ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers — the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.
ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.