W With decades of experience, our Advocacy Team has the knowledge and relationships to represent you before the Governor, the Florida House and Senate leadership, regulatory agencies and other stakeholders.
Meet the team who represents the Florida Retail Federation in the state Capitol:
R. SCOTT SHALLEY
President & CEO
R. Scott Shalley currently serves as President & CEO of the Florida Retail Federation (FRF). As President & CEO, Scott works to advocate, promote and safeguard the retail industry before the Florida legislature and regulatory agencies. Scott maintains responsibility for all areas of FRF operations including oversight of FRF Services, FRF Realty, Georgia Retailers and other related brands and ventures.
Scott joined FRF in 2017 and has over 30 years of experience in lobbying, association management and private sector business management. Prior to joining FRF he served as Executive Director of the Florida Association of Counties. Throughout his career, Shalley has worked extensively with lawmakers and government agencies throughout Florida, and in Tallahassee and Washington, D.C.
Scott previously served as Vice President/Director of Business Management for an internationally recognized bridge engineering firm. His responsibilities included contract negotiation and business development throughout the United States as well as in South America and Saudi Arabia.
Mr. Shalley is a lifelong Florida resident, and a graduate of Florida State University.
Vice President of Government Affairs
Grace has worked in the legislative process for more that 20 years in a variety of positions—trade associations, within state government agencies and as a contract lobbyist. She joined FRF in 2019 after leading Commissioner Adam Putnam’s legislative team for eight years. She takes great pride in representing retail in the Capitol as it fits in with her desire to advocate for issues that will help Florida continue to be the best place to live and work.
Vice President and General Counsel
Lorena joined FRF as General Counsel & Vice President in March of 2018. Prior to FRF, she served as General Counsel of the Florida Department of Agriculture and Consumer Services under Agricultural Commissioner Adam Putnam. Previous to her time at the Department, Lorena spent a number of years with the Florida Public Service Commission where she served in several positions advising on legal and policy issues related to the economic regulation of Florida’s electric, gas, telecommunications, and water and wastewater utility industries. Lorena grew up in Texas but is now proud to call Florida home.
Director of Government Affairs
Jessica has worked in the legislative process for almost 10 years. She joined FRF in June 2022 after serving in the Senate Majority Office and prior to that, the legislative office within the Florida Department of Veterans’ Affairs. Jessica has extensive experience with analyzing policy and developing strategies to pass legislation relating to supporting and promoting the interests of Florida’s businesses. She is very passionate about representing retail, considering it is such a vital industry that impacts everyone.
Government Affairs Coordinator
Gina recently joined FRF as its Government Affairs Coordinator. She brings more than 20 years experience within state government and 16 plus years in the legislative process. Prior to joining our team, Gina worked for a prominent lobbying firm, for the Department of Children & Families, and the Florida Lottery. Her first job was handing out orange juice at a Florida-based grocery store!
Florida Retail Federation
227 South Adams St.
Tallahassee, FL 32301