TThe FRF team is dedicated to making Florida one of the best places in the United States to do business. FRF represents a diverse collection of retailers – large and small – and defends and protects Florida’s 270,000 retail establishments at the local, state and national levels with one of the most effective and influential lobbying teams in Florida.

FRF is your voice in the state capitol. Our team works to protect Florida's businesses from harmful taxes and regulation, while also pursuing legislative proposals and changes that benefit and strengthen Florida’s $155 billion retail industry.

Additional benefits for members include:

  • Licensing and Regulation Information: Receive real-time updates on regulations that impact your profession or business. Engage our Advocacy Team to connect you with the Florida Department of Business and Professional Regulation to resolve issues or expedite license applications.
  • Returns on Workers’ Compensation Insurance Policies: Access Workers’ Compensation insurance from an A- rated carrier and receive up to 20% in dividends on annual premiums. All business in Florida with four employees or more are required to have workers’ comp insurance.
  • Discounts on Credit Card Processing: Credit card processing fees, or interchange fees, can take away from your revenue. Work with the Florida Retail Federation to receive lower rates, allowing you to offer the convenience and safety of credit cards to your customers while keeping more of your hard-earned money.
  • Discounted Shipping: As a member, you can access discounts on your shipping fees. Pass the savings on to your customers and keep more of your hard-earned money.

If you are ready to join or have more questions, contact Shelby Dotson, Membership Director, at

Contact Us

Florida Retail Federation
227 South Adams St.
Tallahassee, FL 32301