Tuesday, 07 May 2019 08:44

Record-Breaking Spending Expected for Mother's Day

For Immediate Release: May 6, 2019
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Highest spending amount ever expected this year as families celebrate moms with gifts, jewelry, events, flowers andmore

TALLAHASSEE, FL - The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 80 years, says record spending is expected for this Mother’s Day as per person spending should come close to $200. Total spending nationally is expected to exceed $25 billion, also a record.

“Mother’s Day has traditionally been one of the highest per person spending events, and this year is no different as we expect records to be broken both locally and nationally,” said FRF President & CEO R. Scott Shalley. “Floridians are excited to celebrate mothers, and we are eager to see how retailers respond to this record-setting demand for gifts, jewelry, flowers and more.”

Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to FRF’s partners at the National Retail Federation’s recent survey. A total 84 percent of U.S. adults are expected to celebrate in honor of their mothers and other women in their lives.

While the number of people celebrating Mother’s Day is in line with last year's86 percent, those celebrating are expected to spend more at an average $196 compared with $180 in 2018. Consumers ages 35-44 are likely to spend the most at an average of $248, up from $224, and men are likely to spend more than women at $237 compared with $158.

Newer models of gift-giving including special outings and gift cards are growing, in addition to more traditional gifts including flowers, greeting cards, and jewelry. Increased spending on jewelry represents 31 percent of the expected increase over last year.

According to the survey, consumers plan to purchase the following for Mother’s Day:

Gift category

Percent planning to purchase

Expected average
per person spending*

Expected total spending*

Greeting card(s)



$843 million




$2.6 billion

Special outing



$4.6 billion

Gift card(s) & certificates(s)



$2.6 billion

Clothing or clothing accessories



$2.3 billion




$5.2 billion

Personal service



$2 billion

Housewares or gardening tools



$1.1 billion

Books or CDs



$544 million

Consumer electronics



$2.2 billion




$950 million

(* These are national numbers)

Many of those celebrating cited finding something unique (44 percent) as the most important factor when picking out a Mother’s Day gift, followed by one that creates a special memory (39 percent). More than 8 in 10 (81 percent) indicate they will look to retailers for gifting inspiration.

The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.


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