Wednesday, 29 January 2020 08:44

Florida Retail Federation Predicts Victory for Retail in Advance of 2020 Super Bowl Weekend

January 27, 2020
CONTACT: Amanda Bevis (202) 680-9262

TALLAHASSEE, FL – Today, the Florida Retail Federation (FRF) shared the latest consumer spending data from an annual Super Bowl survey, forecasting this year to be the strongest one yet.

No need to call an audible on Super Bowl sales for Florida retailers. Those watching the event expect to spend an average $88.65 on food and beverages, merchandise and party supplies, per person, for a total $17.2 billion nationwide.

Nearly 194 million adults are saying they have plans for the big game.

“Florida is proud to host this year's Super Bowl,” said Scott Shalley, president and CEO of the FRF. “Whether you are planning to host a watch party or looking for gear to show your team spirit, get what you need at Florida's retailers."

Hundreds of thousands of out-of-state fans are expected to travel to South Florida to watch the San Francisco 49ers and the Kansas City Chiefs compete for the Super Bowl title at the Hard Rock Stadium in Miami Gardens.

The Super Bowl consumer spending update by the Florida Retail Federation is informed by the data released by the National Retail Federation. For more information on the predictions of the National Retail Federation, visit:

The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.


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