Thursday, 18 June 2020 09:14

Data Shows Dads are Going to Feel the Love this Father's Day

Florida Retailers Stock Up on Dad Gear Up As Survey Shows Consumers Plan To Spend More on Dad This Year

JUNE 9, 2020
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Tallahassee, FL – As Florida continues to reopen the state, consumers plan to go all out for Father's Day. A recent survey by the National Retail Federation reveals consumers are optimistic about celebrating the dads, grandfathers and other father figures in their lives. The report reveals that more than three-quarters (77%) of consumers believe that Father's Day is important this year specifically because of the coronavirus pandemic. They plan to spend an average of $149 on a gift for dad, an increase of $10 over 2019.

"Due to the pandemic, lifestyles have changed drastically and many of the every day activities we take for granted were placed on pause," said Scott Shalley, president and CEO of the Florida Retail Federation. "It's no surprise that Floridians are eager to find a unique gift that stands out to show dad their appreciation during this season. Florida retailers are dedicated to helping customers find a gift that matters and creates that special memory this Father's Day."

With the optimism brought on by the state reopening, many consumers are excited about the possibility of celebrating their dads in person. However, the survey revealed that 58%  of consumers are more likely to celebrate Father's Day virtually this year. 

When consumers were asked what they are looking for when purchasing gifts for dad, 41% indicated they plan to find a gift that is unique or different and 36% said they are looking for a gift that creates a special memory.

This extended time at home has provided the opportunity to tackle home projects and it's clear consumers are making sure dad has the gear he needs to launch his own DIY projects. According to the survey, 21% of consumers are planning to show dad some love with home improvement and gardening supplies.

Shoppers also plan to spend big on Dad in these other popular gift categories:

  • Greeting cards – 59%
  • Clothing – 46%
  • Gift cards – 44%
  • A special outing – 41%
  • Personal care – 25%
  • Books and CDs – 24%
  • Electronics – 23%
  • Tools or  appliances – 21%
  • Sporting goods – 20%

With residents able to shop in-store, Florida retailers are working diligently to ensure consumers can depend on a clean, safe and comfortable shopping environment while finding what they need this Father's Day. Florida's retailers' alternative methods continue to remain open, as well. Consumers can shop Florida retail online or through curbside or delivery services, where available.  

Many of Florida's retail stores, except those in Broward, Miami-Dade and Palm Beach counties, were permitted to reopen at full occupancy on Friday, June 6, under Phase 12 recommendations of Governor Ron DeSantis's "Safe. Smart. Step-By-Step" plan for Florida's recovery.  Employees and consumers are still encouraged to abide by CDC guidelines. 

The data shared by the Florida Retail Federation is informed by a survey conducted and released by the National Retail Federation. For more information on the predictions of the National Retail Federation, visit:

The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.


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Tallahassee, FL 32301