FOR IMMEDIATE RELEASE
SEPTEMBER 21, 2020
Tallahassee, FL – Florida shoppers are enthusiastic about celebrating Halloween in a safe fashion this year, despite the pandemic, reports the Florida Retail Federation. In fact, according to a surveyconducted by the National Retail Federation, consumers are so focused on a memorable holiday that they plan to spend $92.12 on average this spooky season compared to $86.27 in 2019.
The survey reveals that three-quarters say the virus is impacting their celebration plans, with 17 percent planning to celebrate virtually.
Still, 148 million U.S. adults plan to participate in the ghoulish festivities. Most of the top activities this year include safer-at-home plans, like decorating the home (53%), carving pumpkins (46%), dressing up in costumes (46%) and dressing up their pets (18%).
Florida retailers are here to provide all the scary decor and sweet treats for your Halloween celebrations to be as memorable as they are safe," says Scott Shalley, president and CEO of the Florida Retail Federation. "Unsurprisingly, consumers are looking to make the most of every holiday during this unusual year. Florida retailers are prepared to meet the increased demand for candy, decor, costumes and more to ensure a safe and spooky holiday for all."
With the extra time spent at home, consumers are eager to begin shopping for the Halloween season, with four in 10 already searching for their ghoulish delights. Florida shoppers plan to visit discount stores, speciality Halloween shops, grocery stores and online retailers. About 30 percent of consumers plan to purchase their Halloween items online, up 5 percent compared to 2019.
"Rest assured, Florida's stores are open and at the ready to help you stay safe and healthy while stocking up for the Halloween holiday," said Shalley. "For an added measure of precaution, many of Florida's retailers are offering purchase services to buy online to pick-up in store, receive curbside or have your products delivered to your door."
As children eagerly await October 31st to dress up, the top staples remain consistent, including princesses and superheroes, most especially spiderman:
- Princess - 2.7 million
- Spiderman - 1.8 million
- Superhero - 1.6 million
- Ghost - 1.3 million
- Batman - 1.3 million
Those who plan on dressing up their furry friends may have a pet pumpkin this Halloween, as the orange squash remains to be the hottest costume for animals. The top favorites include:
- Pumpkin - 10 percent
- Hot Dog - 6 percent
- Superhero - 5 percent
- Cat - 3 percent
For more information on the predictions of the National Retail Federation, visit: https://nrf.com/media-center/press-releases/consumers-anticipate-new-ways-celebrate-halloween-despite-covid-19
ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.
ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.