Monday, 29 March 2021 14:55

Florida Retailers Prepare for Strong Shopper Turnout During Easter Holiday Sales

MARCH 29, 2021
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Recent Sales Predictions Show Promise for Florida Retailers This Spring As Businesses Continue to Recover and Reopen

Tallahassee, FL –  The Florida Retail Federation (FRF) announced today that Florida retailers should expect a promising Easter season this year. According to a survey released by the National Retail Federation (NRF) last week, new data reveals that retail sales will break records for the spring holiday. Consumers plan to spend $179.70 on average this Easter, the highest figure predicted on record.

The survey reveals nearly 80 percent of Americans plan to participate in festive activities. Total spending is anticipated to reach $21.6 billion this year. The surge in purchases can be attributed to the urgency to embrace the holiday a year later after the initial outbreak of the COVID-19 pandemic paired with the most recent stimulus funds.

As COVID-19 vaccination efforts continue to expand, Americans are gradually becoming more comfortable gathering together again. The top Easter activities this year are: cooking a holiday meal (59%), visiting family and friends in person (43%), watching TV (43%), planning an egg hunt (31%), and attending church in person (28%).

"Florida retailers are here to meet all your needs for Easter celebrations to be as memorable as they are safe," says Scott Shalley, president and CEO of the Florida Retail Federation. "When you shop for candy, food, decor and other Easter items, be sure to 'Find It In Florida' and support local businesses." 

Shoppers plan to visit discount stores, department stores, online retailers, local specialty shops and small businesses for all their spring holiday goods. About 35% of consumers plan to purchase their Easter items online, up from 28% last year.

The top Easter items that Florida shoppers plan to purchase include: 

  • Candy - 89%
  • Food - 88%
  • Gifts - 64%
  • Greeting cards - 50%
  • Decorations - 48%

While not everyone will be participating in Easter festivities this year, about 52% of shoppers still plan to take advantage of the holiday-related sales, spending on average $21.11. 

Florida retailers remain committed to offering shoppers a variety of safe and convenient methods to fulfill their Easter shopping lists.

  • Visit: Visit your local retailer to shop in-store. 
  • Buy Online: Find your favorite Florida retailer online to select what you need for pickup in-store. 
  • Curbside or Delivery: Call your local retailer to place an order for curbside pick-up or delivery, where available.

As many local retailers continue to reopen and recover from the shutdown of the COVID-19 pandemic, the FRF would like to remind shoppers to "Find It In Florida." When Floridians shop local retailers, they help boost the local economy and support community businesses. Learn more about the "Find It In Florida" program at the website

For more information on the predictions of the National Retail Federation, visit:

The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.  


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