FOR IMMEDIATE RELEASE
NOVEMBER 15, 2021
Tallahassee, FL – This season of yuletide greetings is poised to break holiday retail records as 2021 sales are estimated between $843.3 billion and $859 billion, according to the National Retail Federation. A recent survey forecasts that sales from November to December will grow between 8.5 percent and 10.5 percent compared to 2020 sales.
This boost in sales could be attributed to the 90 percent of shoppers that enthusiastically plan to participate in winter holiday celebrations this year.
"Florida shoppers are delighted to spend time with family and friends this holiday season," shares Scott Shalley, president and CEO of the Florida Retail Federation. "Our retailers are ready and here to help you have the best shopping experience as you browse for gifts, decorations and everything you need for your holiday celebrations. We encourage shoppers to Find it in Florida when gearing up for the holidays."
More than ever shoppers are excited about this holiday season. Nearly 50% of consumers have already started their holiday shopping.
Consumers will spend on average $998 for this year's winter holiday season. Of that total, shoppers will spend on average $648 for gifts and $231 on non-gift items related to the holiday festivities, including food, candy, decorations and Christmas cards. About $118 will be spent on other non-gift purchases.
When asked about the ideal gift of 2021, 56% of shoppers responded that gift cards are highest on their wish list. Other top gifts include:
- Clothing and accessories - 47%
- Books and other media - 32%
- Electronics - 26%
- Home decor - 23%
- Personal care - 20%
- Jewelry - 20%
- Home improvement - 16%
- Sporting goods - 16%
- Other - 7%
While 57% of shoppers plan to purchase items online, the shift to in-store shopping is expected as many Floridians are excited to participate in the traditional holiday shopping experience. This year’s top holiday shopping destinations include:
- Department stores - 47%
- Discount stores - 44%
- Grocery stores - 43%
- Clothing & accessories stores - 30%
- Local retail stores or small businesses - 24%
"Florida retailers are ready to help families have a stress-free holiday season," says Shalley. "Whether you are hunting down the perfect 'Secret Santa' gift, browsing unique ornaments, hosting a traditional family holiday dinner or planning other festivities, Florida retailers are working hard to ensure this holiday season is merry and bright."
This holiday season, when shoppers "Find It In Florida" and shop local retailers, they help boost the local economy and support community businesses. Learn more about the "Find It In Florida" program at the website.
For more information on the predictions of the National Retail Federation, visit: https://nrf.com/topics/holiday-and-seasonal-trends/winter-holidays
ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.
ABOUT THE NATIONAL RETAIL FEDERATION
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.