FOR IMMEDIATE RELEASE
NOVEMBER 23, 2021
CONTACT: Amanda Bevis (202) 680-9262
Tallahassee, FL – The Florida Retail Federation (FRF) announced today the top toys for this winter holiday season. A recent survey revealed that LEGOs and Barbie are the top two toys among boys and girls, this year according to the National Retail Federation.
"For hot-ticket toys and anything else you need this season, 'Find It In Florida," said Scott Shalley, president and CEO of the Florida Retail Federation. “This is expected to be a record-breaking year. Florida retailers are already stocked up and staffed up to help you check all the items off your list."
Many shoppers are already in the full swing of holiday shopping this year. Sixty-one percent of holiday shoppers have already started browsing and buying holiday gifts for their loved ones. That represents a 10% increase since 2011.
There's also been a significant increase in the amount of Thanksgiving weekend shoppers looking to take advantage of Black Friday savings and other holiday deals. Around 64% of shoppers plan to take advantage of in-store Black Friday deals, a 13% increase from only 51% in 2020.
In addition to shopping early, Florida shoppers are looking for key items to gift their friends and families this year. The top five items that consumers plan to purchase this holiday includes:
- Clothing - 53%
- Gift cards - 46%
- Toys - 39%
- Books, music, movies & video games - 35%
- Food & candy - 31%
As the third most popular purchase, toys for the little ones are a top priority this holiday season. The hottest toys for girls and boys remain the same as in 2020, with Barbie and LEGOs as the most loved items for each category.
The most popular toys for girls and boys of 2021, ranked, include:
- LOL Dolls
- Apple Products / Smartphone
- American Girl / Baby Dolls
- Apparel & Accessories / Frozen-related
- Disney / Disney Princess
- Beauty Products
- Nintendo Switch
- Cars and Trucks
- Hot Wheels
- Video Games
- Paw Patrol
- Remote Control Car
Florida's retailers began holiday preparations early this year by increasing their inventory and hiring seasonal workers early.
"Florida’s retail industry has taken a proactive approach this holiday season to make sure Florida families have a peaceful and joyful holiday season," explained Shalley. "While you prepare for Thanksgiving sales, we ask that you remember to 'Find it in Florida' first. By shopping at businesses that have a presence here in the Sunshine State, you help support the Florida retailers that help create Florida jobs, and support Florida families and Florida's economy."
This holiday season, when shoppers "Find It In Florida" and shop local retailers, they help boost the local economy and support community businesses. Learn more about the "Find It In Florida" program at the website.
For more information on the predictions of the National Retail Federation, visit: https://nrf.com/media-center/press-releases/thanksgiving-weekend-see-more-holiday-shoppers-last-year-and-consumers
ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.
ABOUT THE NATIONAL RETAIL FEDERATION
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.