Tuesday, 22 November 2022 14:36

Top Toys of 2022 Announced as a Record-Breaking 166.3 Million Consumers Plan to Shop this Thanksgiving Holiday

NOVEMBER 22, 2022

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Tallahassee, FL –  With Thanksgiving just around the corner, the Florida Retail Federation (FRF) announced more people than ever will participate in holiday shopping between Thanksgiving through Cyber Monday. A recent survey revealed that an estimated 166.3 million shoppers will head to the store, a nearly 8 million increase in shoppers over 2021.

"Floridians who are feeling the impacts of inflation and looking to cut costs this holiday season can 'Find It In Florida' and save on purchases at their local retailers," said Scott Shalley, president and CEO of the Florida Retail Federation. “With a record-breaking amount of shoppers expected, our Florida retailers have staffed up stores to help you save while you fulfill your holiday shopping list."

Over two-thirds (69%) of consumers plan to shop during Thanksgiving weekend. An increase in in-store traffic during the Thanksgiving holiday can be attributed to customers looking to take advantage of value pricing. Most plan to take advantage of Black Friday savings with 69% (114.9 million) of consumers planning to shop that day. The second most popular day remains Cyber Monday as 38% (63.9 million) of shoppers will search for savings online.

Some of the reasons consumers are shopping over the weekend include:

  • Deals are too good to pass up - 59%
  • Holiday tradition - 27%  
  • Something to do  - 22%

About 60% of shoppers began purchasing holiday items in early November. More than half (54%) of shoppers plan to purchase gift cards, with total spending expected to reach $28.6 billion. Top gift cards include restaurant (27%), department store (26%) and bank-issued cards (25%).

The 2022 top holiday gifts that consumers plan to purchase are: 

  • Clothing or accessories - 55%
  • Gift cards - 45% 
  • Toys - 37%
  • Books or other media - 33%
  • Food & candy - 31%
  • Personal care or beauty items - 26%
  • Electronics - 24%
  • Home décor or furnishings - 21%
  • Jewelry - 20%
  • Sporting goods or leisure items - 17%

Barbie and LEGOs continue to hold first place as the hottest items for girls and boys for the third year.

The most popular toys for girls and boys in 2022, ranked, include: 


  1. Barbie
  2. Doll
  3. LOL Dolls
  4. LEGO
  5. Makeup
  6. Squishmallows
  7. American Girl / Apparel*
  8. Disney-related items
  9. Baby doll
  10. Cell phone / Magic Mixies*

*Choices tied in ranking


  1. LEGO
  2. Hot Wheels
  3. Cars/trucks
  4. PlayStation
  5. Video games
  6. Pokémon
  7. Nerf
  8. Electric/RC cars
  9. Dinosaurs
  10. Xbox

This holiday season, when shoppers "Find It In Florida" and shop local retailers, they help boost the local economy and support community businesses. Learn more about the "Find It In Florida" program at the website.

For more information on the predictions of the National Retail Federation, visit: https://nrf.com/media-center/press-releases/record-1663-million-shoppers-expected-during-thanksgiving-weekend.

The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.


Read 281 times Last modified on Thursday, 01 December 2022 14:47

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