FOR IMMEDIATE RELEASE
NOVEMBER 23, 2021
CONTACT: Amanda Bevis (202) 680-9262

Tallahassee, FL – The Florida Retail Federation (FRF) announced today the top toys for this winter holiday season. A recent survey revealed that LEGOs and Barbie are the top two toys among boys and girls, this year according to the National Retail Federation. 

"For hot-ticket toys and anything else you need this season, 'Find It In Florida," said Scott Shalley, president and CEO of the Florida Retail Federation. “This is expected to be a record-breaking year.  Florida retailers are already stocked up and staffed up to help you check all the items off your list."

Many shoppers are already in the full swing of holiday shopping this year. Sixty-one percent of holiday shoppers have already started browsing and buying holiday gifts for their loved ones. That represents a 10% increase since 2011.

There's also been a significant increase in the amount of Thanksgiving weekend shoppers looking to take advantage of Black Friday savings and other holiday deals. Around 64% of shoppers plan to take advantage of in-store Black Friday deals, a 13% increase from only 51% in 2020.

In addition to shopping early, Florida shoppers are looking for key items to gift their friends and families this year. The top five items that consumers plan to purchase this holiday includes: 

  • Clothing - 53%
  • Gift cards - 46% 
  • Toys - 39%
  • Books, music, movies & video games - 35%
  • Food & candy - 31%

As the third most popular purchase, toys for the little ones are a top priority this holiday season. The hottest toys for girls and boys remain the same as in 2020, with Barbie and LEGOs as the most loved items for each category. 

The most popular toys for girls and boys of 2021, ranked, include: 

Girls

  1. Barbie
  2. Doll
  3. LOL Dolls
  4. LEGO
  5. Apple Products / Smartphone
  6. American Girl / Baby Dolls
  7. Apparel & Accessories / Frozen-related
  8. Disney / Disney Princess
  9. Beauty Products
  10. Nintendo Switch

Boys

  1. LEGO
  2. Cars and Trucks
  3. Hot Wheels
  4. PlayStation
  5. Video Games
  6. Nerf
  7. Paw Patrol
  8. Remote Control Car
  9. Xbox
  10. Pokémon

Florida's retailers began holiday preparations early this year by increasing their inventory and hiring seasonal workers early. 

"Florida’s retail industry has taken a proactive approach this holiday season to make sure Florida families have a peaceful and joyful holiday season," explained Shalley. "While you prepare for Thanksgiving sales, we ask that you remember to 'Find it in Florida' first. By shopping at businesses that have a presence here in the Sunshine State, you help support the Florida retailers that help create Florida jobs, and support Florida families and Florida's economy."

This holiday season, when shoppers "Find It In Florida" and shop local retailers, they help boost the local economy and support community businesses. Learn more about the "Find It In Florida" program at the website

For more information on the predictions of the National Retail Federation, visit: https://nrf.com/media-center/press-releases/thanksgiving-weekend-see-more-holiday-shoppers-last-year-and-consumers

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.

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Tallahassee, FL – In honor of Veterans Day and the many active-duty and veteran U.S. servicemembers, the Florida Retail Federation (FRF) sheds a spotlight on retail store owner and Army veteran Mike Scobee. 

For Mike Scobee, family means everything to him. He credits his parents for raising him in a traditional American military family and the values they instilled in him. Scobee most admires his father, Sgt. Major Lloyd Scobee, who served 34 years in the Army and saw combat in World War II, Korea and Vietnam. 

"Without a doubt, I wanted to follow in my father's footsteps," shared Scobee.

After graduating high school, Scobee joined the Army and for 20 years, he served as a member of the infantry living in many parts of the world.

During his second year in the Army, Scobee knew he had to marry his high school sweetheart, Peggy. 

"My wife, she is my backbone," said Scobee.

While on leave from military duties, Scobee helped his brother out on construction of a new store. That store was Fisher Buggies, and Scobee soon found himself on a path to becoming a niche market retailer. 

Fisher Buggies is a specialized auto parts store that was opened in 1981 by Ken and Hilma Fisher. Their passion for restoring Volkswagens was a garage hobby that transformed into a successful business.

"Our service area of expertise is on vehicles from the 1950s through 1979," explained Scobee. "We don't work on anything past 1979."

Fisher Buggies helps area residents find parts on original bugs and buses. They also specialize in dune buggies.

When Scobee retired from the Army, he took a job with Fisher Buggies. He didn't look back once. 

Scobee worked his way up for Mr. Fisher for 22 years. When Mr. Fisher was ready to retire, he couldn't bear to sell his business to just anyone. He knew it had to go to someone with the same passion and work ethic, and that was Mike Scobee. 

So in 2016, Scobee and his son-in-law, Tony Eannottie, joined together as business partners and became the new owners of Fisher Buggies.

The seven-member team of Fisher Buggies is a close-knit one, comprised of family and top-notch mechanics. They focus on customer service and quality workmanship.

Scobee also focuses on supporting his fellow veterans and those who may not have found the same success. 

"As a veteran and small business owner, I feel blessed," shared Scobee. "I am one of the lucky ones. But we need to go and try and help the ones that haven't found that."

Scobee is a member of the VFW and the American Legion and participates where he can in special fundraising events. Fisher Buggies also offers all veterans and first responders a 10 percent discount on all auto parts. 

Scobee knows there is more to be done to help those struggling veterans who have served our great nation. 

The meritorious quality of Scobee is evident in his words and in the recognition he received during his own active-duty service. A recipient of the Bronze Star award and four Army Commendation medals, Scobee is a quiet leader with great compassion for others.

When asked about his retail philosophy, Scobee shared, "At the end of the day, if we do what we thought was right in order to take care of our customers and our team, we feel good about what we do." 

Fisher Buggies is one of many veteran-owned retail businesses in Florida that you can support while you shop local and "Find It In Florida." Visit their website or follow them on Facebook or Instagram for more information. 

Last year, the Florida Retail Federation launched the "Find It In Florida" campaign to spread public awareness on the importance of shopping locally. When Floridian shoppers "Find It In Florida", they are helping to keep doors open, boost the local economy and support their communities. 

Florida's retailers have continued to take proactive measures during the pandemic to provide consumers with safe access to meet their shopping needs, including safely shopping in stores, curbside pickup and online ordering options.  

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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FOR IMMEDIATE RELEASE
NOVEMBER 15, 2021
CONTACT: This email address is being protected from spambots. You need JavaScript enabled to view it. (202) 680-9262

Tallahassee, FL – This season of yuletide greetings is poised to break holiday retail records as 2021 sales are estimated between $843.3 billion and $859 billion, according to the National Retail Federation. A recent survey forecasts that sales from November to December will grow between 8.5 percent and 10.5 percent compared to 2020 sales.

This boost in sales could be attributed to the 90 percent of shoppers that enthusiastically plan to participate in winter holiday celebrations this year. 

"Florida shoppers are delighted to spend time with family and friends this holiday season," shares Scott Shalley, president and CEO of the Florida Retail Federation. "Our retailers are ready and here to help you have the best shopping experience as you browse for gifts, decorations and everything you need for your holiday celebrations. We encourage shoppers to Find it in Florida when gearing up for the holidays."

More than ever shoppers are excited about this holiday season. Nearly 50% of consumers have already started their holiday shopping.

Consumers will spend on average $998 for this year's winter holiday season. Of that total, shoppers will spend on average $648 for gifts and $231 on non-gift items related to the holiday festivities, including food, candy, decorations and Christmas cards. About $118 will be spent on other non-gift purchases.

When asked about the ideal gift of 2021, 56% of shoppers responded that gift cards are highest on their wish list. Other top gifts include:

  • Clothing and accessories - 47%
  • Books and other media - 32%
  • Electronics - 26%
  • Home decor - 23%
  • Personal care - 20%
  • Jewelry - 20%
  • Home improvement - 16%
  • Sporting goods - 16%
  • Other - 7%

While 57% of shoppers plan to purchase items online, the shift to in-store shopping is expected as many Floridians are excited to participate in the traditional holiday shopping experience. This year’s top holiday shopping destinations include: 

  • Department stores - 47%
  • Discount stores - 44%
  • Grocery stores - 43%
  • Clothing & accessories stores - 30%
  • Local retail stores or small businesses - 24%

"Florida retailers are ready to help families have a stress-free holiday season," says Shalley. "Whether you are hunting down the perfect 'Secret Santa' gift, browsing unique ornaments, hosting a traditional family holiday dinner or planning other festivities, Florida retailers are working hard to ensure this holiday season is merry and bright."

This holiday season, when shoppers "Find It In Florida" and shop local retailers, they help boost the local economy and support community businesses. Learn more about the "Find It In Florida" program at the website

For more information on the predictions of the National Retail Federation, visit: https://nrf.com/topics/holiday-and-seasonal-trends/winter-holidays

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.

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FOR IMMEDIATE RELEASE
SEPTEMBER 24, 2021
CONTACT: Amanda Bevis (202) 680-9262

Tallahassee, FL – Halloween this year is expected to be a delightfully frightful success, according to the 2021 retail sales forecast data issued this week by the National Retail Federation. Halloween is the second biggest retail event of the year, and data reveals this year will be a comeback from the moderated activities during the pandemic. 

"You can already feel the energy and excitement among Florida retailers, with consumers in-store and online searching for items to make this Halloween one for the books," says Scott Shalley, president and CEO of the Florida Retail Federation. "When you're selecting your costume, stocking up on candy or loading up pumpkins, be sure to Find It In Florida! Support our local businesses and local jobs this scary season." 

Sixty-five percent of Americans intend to celebrate Halloween or participate in festivities, which is close to pre-pandemic levels. Some of the top ghoulish festivities for 2021 include handing out candy (66%), decorating the home or yard (52%), dressing up in costumes (46%), carving pumpkins (44%) and hosting or attending a Halloween party (25%).

Nationally, consumers plan to spend an all-time high of $10.14 billion to celebrate Halloween compared to $8.05 billion in 2020. Shoppers plan to spend $102.74 on average this Halloween compared to $92.74 in 2020.

One-third of total Halloween expenditures, or $3.32 billion will be on costumes, representing the highest forecast since 2017.

The surprise upset in this year's forecast is in the popular children's costume category. Spiderman has dethroned the princess for top costume this year, pushing long-time favorite princess to the #2 spot.

  • Spiderman - 1.8 million
  • Princess - 1.6 million
  • Batman - 1.2 million
  • Superhero - 1.2 million

Individuals planning to include their pets in the Hallow's Eve festivities will find pumpkin continues to reign as the hottest costume for the sixth consecutive year in a row. Superhero and cat costumes are tied as a top favorite for furry friends. The top five pet costumes are: 

  • Pumpkin - 10 percent
  • Hot Dog - 5 percent
  • Superhero - 4 percent
  • Cat - 4 percent
  • Bumblebee - 3 percent


Florida shoppers are getting an early start on their shopping for ghoulish delights at retail stores. This year, 45% of consumers started shopping in September, and 39% plan to purchase their spooky supplies during the first two weeks of October.

This Halloween, when shoppers "Find It In Florida" and shop local retailers, they help boost the local economy and support community businesses. Learn more about the "Find It In Florida" program at the website

For more information on the predictions of the National Retail Federation, visit: https://nrf.com/media-center/press-releases/halloween-spending-soars-celebrations-near-pre-pandemic-levels

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.  

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