FOR IMMEDIATE RELEASE
FEBRUARY 2, 2021
CONTACT: Amanda Bevis (202) 680-9262

As Florida's Own Tampa Bay Buccaneers Prepare to Face-off Against the Kansas City Chiefs at Raymond James Stadium, Forecasts Show Consumers Will Spend Less This Year, But Still Tune In

Tallahassee, FL – The Florida Retail Federation (FRF) announced today that planned gatherings for the upcoming Super Bowl are at a historic low but a record number of viewers will tune in this year. The forecast is based on data collected during the National Retail Federation's annual Super Bowl survey.

Given the continued threat of COVID-19, it is not surprising that Super Bowl celebrations look different this year. Just 25 percent of consumers are planning to host a party or attend a party, representing a record low for gatherings to celebrate the Super Bowl. Still, more than 186 million U.S. adults plan to tune into the Super Bowl.

The survey found that 86 percent of viewers plan to make purchases for this year's game. With the average viewer planning to spend $74.55, national spending is projected to reach $13.9 billion, or 3.3 billion less than last year.

Here's what viewers are planning to purchase:

    Food and Drinks - 77%
  • Team Merchandise - 11%
  • TVs - 9%
  • Decorations - 7%
  • Furniture - 5%

"This year's Super Bowl is unique," said Scott Shalley, president and CEO of the Florida Retail Federation. "Not only is the Super Bowl in Florida for the second year in a row, but one of Florida's very own football teams is playing. Be sure to show your support for the home state by purchasing your Super Bowl necessities at a Florida retailer."

Here's the breakdown of what viewers value most:

  • The Game - 43%
  • The Commercials - 22%
  • The Halftime Show - 16%

"Florida's retailers are dedicated to providing customers with safe shopping experiences," said Shalley. "Many of Florida's retailers cater to different needs by providing services to buy online and pick up in-store, receive curbside, or have your products delivered to your door. Take advantage of all they have to offer. Whatever you're looking for, Find It In Florida!"

The Super Bowl is on Sunday, February 7 at 6:30 p.m.

For more information on the 2021 Super Bowl data available through the National Retail Federation, visit: https://nrf.com/super-bowl-data-center

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

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FOR IMMEDIATE RELEASE
FEBRUARY 3, 2021
CONTACT: Amanda Bevis (202) 680-9262

Importance Of Valentine's Day Balloons to 73% During Pandemic, But Spending Will Fall

Tallahassee, FL – The Florida Retail Federation (FRF) announced today that more than half of Florida consumers plan to celebrate Valentine’s Day this year. Floridians are looking to spread the gift of love this year, according to a survey released by the National Retail Federation. The data revealed that 73% of customers feel celebrating this year is important given the pandemic.

Consumers plan to spend an average of $164.76 this Valentine's Day with nationwide spending projected to reach $21.8 billion, compared to $27.4 billion last year.

“After a difficult year, Floridians are looking forward to celebrating this Valentine’s Day,” said Scott Shalley, president and CEO of Florida the FRF. “It’s the perfect time to show your spouse and other loved ones how much they are appreciated.”

Although Valentine's Day spending is down this year, shoppers still plan to invest in their relationships. Here’s how much shoppers plan to spend this season by recipient:

  • Significant other/spouse - $11.7B
  • Other family members - $3.6B
  • Friends - $1.6B
  • Children - $1.4B
  • Pets - $1.3B
  • Co-workers - $1.1B
  • Other - $1.0B

Similar to the previous year, the biggest spenders this Valentine's Day are those aged 35 to 44 who plan to spend $264 this year and the younger lovebirds - aged 25 to 34 - will spend $240 to celebrate the holiday.

“When looking for that special Valentine's Day gift, please be sure to shop local and find it at a Florida retailer,” said Shalley. “When you support Florida businesses, you spread the love to your community and local economy.”

Consistent with last year’s trends is the difference in spending between males and females. This year, males are projected to spend $231 on average while females are projected to spend $101.

Here are the categories that lovebirds plan to indulge in:

  • Candy – 54%
  • Greeting cards – 44%
  • A special dinner or celebration at home - 41%
  • Flowers – 36%
  • An evening out – 24%
  • Gift cards – 21%
  • Clothing – 20%
  • Jewelry – 18%

For more information on the predictions of the National Retail Federation, visit: https://nrf.com/insights/holiday-and-seasonal-trends/valentines-day

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

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FOR IMMEDIATE RELEASE
FEBRUARY 1, 2021
CONTACT: Amanda Bevis (202) 680-9262

In Celebration of Black History Month, the Florida Retail Federation Features Spotlight on Sharod Bines, A Local Black Retail Business Owner

Tallahassee, FL – In honor of Black History Month, the Florida Retail Federation (FRF) is highlighting Sharod Bines a local, Tallahassee business owner of Retrofit Records.

A Tallahassee native, Sharod Bines has always been involved and influenced by the arts. Bines grew up listening to records and pursuing his passion, eventually receiving his degree from the Art Institute of Pittsburgh. In 2010, Bines realized he had a real opportunity to establish his own music retail business after a local record store shuttered its doors.

“There was simply nowhere to go," said Bines. "If you wanted to buy a brand-new record, there was literally nowhere in the city to go.”

With no local record store and a dream to open a music venue, Sharod conceptualized with a friend how to fill that niche.

In 2011, they opened Retrofit Records, a music venue by night with a daytime pop-up record shop. Bines was able to sell records and turntables while putting on concerts in Tallahassee and promoting diverse musical acts.

But for Sharod Bines, opening his local retail store was more than just following his passion for music. For him, being a black business owner provides far greater fulfillment. Bines feels proud to display his culture and provide representation in the music industry and among the community.

"For me, growing up, a lot of the music stores and record stores I would go to, I didn’t see any [black] representation," stated Bines. "Ninety percent of the artists in the store may be people of color, but the people that owned the store and sold the music did not represent that."

Bines also revealed that patrons from every demographic support Retrofit Records.

"We cater to a lot of different tastes," said Bines. "Older people, younger people, men and women... We offer a diverse selection of music, to a diverse selection of the Tallahassee community."

In the diversity of his customers, Sharod feels gratified to serve all of the local community.

“Coming up on 10 years, I’m very grateful," as Bines reflected. "It was probably the best decision I’ve made in my life to be my own boss and start an independent business.”

As with many of Florida's retailers and businesses, life changed drastically at the start of last year. The COVID-19 global health pandemic brought many Florida retail stores to a screeching halt. For Retrofit Records, Bines definitely felt that impact.

"When the pandemic was starting to really blow up, one of my concerns was how the summer season was going to look for the shop," recalled Bines.

As people across the state began to spend more time at home and businesses closed down, Retrofit Records could no longer host in-store events. However, Bines was able to safely offer music and records to customers looking for a way to "escape."

After one of Retrofit Record's largest events, National Record Store Day, was postponed and split up into three dates, Sharod was able to create a poster campaign to reflect the tangible value music and records can provide to others.

Bines worked with Max Pepper, a local artist and fellow Tallahassee native, to produce three limited edition posters with the theme "Stay Home & Listen to Records." All three posters sold out immediately.

"Music, I would equate it to a comfort food," Bines explained. "When you’re stressed out or going through something, you can always rely on music or have access to it. I think, especially this last year, that was something that people turned to, to provide some escapism and provide an 'out' when things are very stressful. When you are stuck in your home, you can’t go to shows, you can’t see live music, the next best thing is to get a record, put it on and just enjoy it."

Bines stressed the present importance of consumers to shop local. He reminds others that local, Florida retailers are owned by fellow, local residents of the community.

"We are people who spend our money in the community," noted Bines. "We own homes. We rent homes. We shop at other local businesses. So I think that’s first and foremost something that people have to appreciate."

Bines also touched on an impactful statistic, "Every dollar spent at a local business, approximately 67 cents remains in the community."

As Retrofit Records continues to operate during the COVID-19 pandemic, Bines has provided customers with safe access while shopping for records, turntables, or other merchandise. Retrofit Records is currently offering curbside pick-up, local delivery and continues to offer shipping and mail order purchases.

Located in the heart of Collegetown, near downtown Tallahassee, Retrofit Records is one of many retail stores in Florida that you can support while you shop local and "Find It In Florida." Visit the website or follow them on Facebook or Instagram for more information.

Last year, the Florida Retail Federation launched the "Find It In Florida" campaign last year to spread public awareness on the importance of shopping locally. When Floridian shoppers "Find It In Florida", they are helping to keep doors open, boost the local economy and support their communities.

Florida's retailers have continued to take proactive measures during the pandemic to provide consumers with safe access to meet their shopping needs, including safely shopping in stores, curbside pickup and online ordering options.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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FOR IMMEDIATE RELEASE
OCTOBER 13, 2020
CONTACT: Amanda Bevis (202) 680-9262

Tallahassee, FL –The Florida Retail Federation urged consumers today to support Florida retail stores this week. Florida retailers are the backbone of Florida's economy, provide jobs for Florida families and support community organizations. 

Prime Days, which occur October 13 through 14, may offer online savings, but many Florida retail stores offer alternative savings opportunities that come with unmatched customer service.

"Florida's retail stores have faced unprecedented challenges this year during the COVID-19 pandemic," said Scott Shalley, president and CEO of the Florida Retail Federation. "But they've gone above and beyond to meet the demands of consumers and keep them safe and well with the latest CDC guidelines in place. We're asking consumers to return the effort by supporting local retail stores. Whether you're chasing a deal, prepping for a family gathering or checking off your Christmas list, choose to shop Florida retail."

Here are five tips from the Florida Retail Federation to help you shop local and support your community: 

  • Visit your local retailers' social media channel or website. Most local shops share upcoming sales with their followers online. To stay informed and up-to-date on promotions, consider joining their email list.
  • Eat local. Many grocery stores and farmers' markets offer produce and goods locally grown in your region. Purchasing local produce means fresher, higher-quality goods that are sustainably grown and sold.
  • Research alternative promotions. During Prime Days, many businesses will offer overlapping sales events. Do your homework and see what local stores have the best offer for your needs.
  • Dine out (or in) this week. Many times local restaurants will offer special weeknight deals or "Happy Hour" menus to help you save. Seek out dining establishments that also support locally-owned farms.
  • Remember community impact matters. Your dollars make a difference in your community. When you shop locally, you are helping those closest to you prosper while investing in your local economy.

COVID-19 has impacted small businesses and retailers in Florida's communities and throughout the nation. As Florida's retailers continue to overcome the challenges of the pandemic, local support matters now more than ever. 

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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Contact Us

+1(850)222-4082
Florida Retail Federation
227 South Adams St.
Tallahassee, FL 32301
info@frf.org