Wednesday, 18 November 2015 10:47

We’d like to welcome the following new FRF members who joined in the month of October - welcome to the FRF family! Thank you for your financial commitment towards our mission of working to support your business and the entire Florida retail industry.

Little Lotus, LLC | Sari Maharani
245 E Flagler St
Miami, FL 33131
Jackies Market, Inc. | Tommy Thomas
329 N Market Blvd.
Webster, FL 33597
E’Capri | Alain Ramos
905 SW 87 St Miami, FL 33174
Home Care Of Tampa Bay | Melissa Kemick
3626 US Hwy 301 N
Ellenton, FL 34222
Maruti Package Store, Inc. | Hetal B. Patel
1027 East Wade St
Trenton, FL 32693
LaReina Furniture | Frank Cabezas
1732 SW 8 St
Miami, FL 33135
Bay Supermarket | Karina Rodriguez
909 Normandy Drive
Miami Beach, FL 33141
Friction Zone | Janet Regalado
4275 NW 77 Ave
Miami, FL 33166
Sunny Hobbies | Lucas T. Kusijanovic
2905 Davis Blvd.
Naples, FL 34104
Prime Machining | Ken Ballentine
1402 Yorktown St.
Deland , FL 32724
Policastro Law Group | Samantha J. Silber
28100 US Highway 19 N, Suite 311
Clearwater, FL 33761
MassMutual Retirement Services | Michael A. Reilly
100 Bright Meadow Blvd
Enfield, CT 06082-1981
Member Benefits, Inc. | Chip Trefry
7645 Gate Parkway, Suite 101
Jacksonville, FL 32256
Loving Hut | George Le
1905 E Fletcher Ave
Tampa FL 33612
Uno LawnCare, LLC | Ivan Rodriguez
4314 Harborwatch Ln
Lutz, FL 33558
Throne Seating, LLC | Charles Courter
701 S Howard Ave Ste 106-410
Tampa, FL 33606
Laredo's of Macclenny, Inc. | Jose Ramirez
698 W Macclenny Ave Ste F
Macclenny, FL 32063
US Lawns of Ft. Myers | Stefano Ghirimoldi
2664 Crag St
Fort Myers, FL 33901
SOS Landscaping, Inc. | William Church
660 Central Ave
Maitland, FL 32751
The Behr Snyder Group, Inc. | Pam Behr
379 Pine Ranch Trl
Osprey, FL 34229
SG Tile Masters LLC | Veaceslav Tirsina
437 Twin Lakes Ln
Destin, FL 32541
Tucker Building Corp | Brian Tucker
204 Lonnie Raker Ln
Crawfordville, FL 32327
Tuesday, 29 September 2015 15:53

LAKELAND, Fla., Sept. 29, 2015 ⎯ Publix Super Markets Charities (PSMC) announced today that it would donate $4 million to Habitat for Humanity affiliates across the Southeast. The donation will provide funding to build 40 new houses in 2016 as well as increase support to more than 60 affiliates whom the Foundation currently funds. This generous donation continues the Foundation’s commitment to meeting the basic needs of the communities it serves through additional financial support for housing. The average price to sponsor a house is $77,000.

“Every family deserves an opportunity to have a roof over their heads and food on their table,” said Carol Jenkins Barnett president of Publix Super Markets Charities. “My father established our foundation in 1966 with a strong desire to see our communities thrive.

Forty-nine years later, we are continuing his legacy. As we honor my father’s memory and celebrate what would have been his 108th birthday today, we are delighted to continue our 26-year partnership with Habitat for Humanity by giving $4 million to Habitat affiliates across Publix’s footprint.”

The Habitat for Humanity affiliates who will be receiving funding for new houses include:

  • Habitat for Humanity of Baldwin County
  • Habitat for Humanity of Southwest Alabama
  • Wiregrass Habitat for Humanity
  • Beaches Habitat for Humanity
  • Charlotte County Habitat for Humanity
  • Habitat for Humanity of Brevard County
  • Habitat for Humanity of Broward
  • Habitat for Humanity of Collier County
  • Habitat for Humanity of East Polk County
  • Habitat for Humanity of Greater Miami
  • Habitat for Humanity of Jacksonville
  • Habitat for Humanity of Key West and Lower Florida Keys
  • Habitat for Humanity of Martin County
  • Habitat for Humanity of the Middle Keys
  • Habitat for Humanity of Okaloosa County
  • Habitat for Humanity of Osceola County
  • Habitat for Humanity of Palm Beach County
  • Habitat for Humanity of St Lucie County
  • Habitat for Humanity of the Upper Keys
  • Habitat for Humanity of Walton County
  • Lakeland Habitat for Humanity
  • Pensacola Habitat for Humanity
  • Southeast Volusia Habitat for Humanity
  • Coastal Empire Habitat for Humanity
  • Habitat for Humanity in Atlanta
  • Habitat for Humanity – North Central Georgia
  • Valdosta-Lowndes County Habitat for Humanity
    North Carolina
  • Habitat for Humanity of Charlotte
    South Carolina
  • Central South Carolina Habitat for Humanity
  • Charleston Habitat for Humanity
  • Dorchester Habitat for Humanity
  • Habitat for Humanity of Anderson
  • Habitat for Humanity of Greenville County
  • Habitat for Humanity of Spartanburg
  • Sea Island Habitat for Humanity
  • Habitat for Humanity of Greater Nashville – Dickson Division
  • Habitat for Humanity of Greater Nashville – Wilson Division
  • Habitat for Humanity – Williamson-Maury
  • Knoxville Habitat for Humanity

“Publix Super Markets Charities and Publix have been strong supporters of our local Habitat and the entire Lakeland community,” said Claire Twomey CEO Lakeland Habitat for Humanity.“It’s difficult to imagine how differently our community would look without the generosity of Mr. George and the great company he started. This significant donation of $4 million by the Foundation to Habitat affiliates will provide new homes to more than 200 low-income people and provide essential funding for our work across Publix’s operating areas.”

In related efforts, Publix Super Markets associates will invest the sweat equity, where possible, in building the Habitat for Humanity houses in 2016 during its Publix Serves campaign. Publix Serves was established as a way for Publix associates across the company to gather together to make an impactful difference in the communities they serve. Publix will donate groceries to fill the pantries of the new homes being sponsored by PSMC.

“Publix associates are the best in the industry,” said Maria Brous Publix director of media and community relations. “Our associates serve our customers with stellar customer service, and serve their communities generously by giving of their time and talents to support many nonprofit organizations. Our associates are always there to give of themselves when our communities are in need. Giving back is what we do. It is our culture of service.”

PSMC began its support of Habitat for Humanity in 1989 with its first contribution to Habitat for Humanity of East Polk County (Winter Haven, Fla.). The Foundation has continued its support of Habitat for Humanity, donating more than $1.1 million to Habitat affiliates in 2014. This year’s $4 million contribution to Habitat for Humanity affiliates is over three times the amount previously given in any year and will support more than 80 Habitat affiliates across the Southeast.

George Jenkins, founder of Publix Super Markets and affectionately known as “Mr. George” believed in giving. From the day he opened his first Publix, he made sure his associates, customers and community were taken care of. In 1966, Mr. George established the Foundation with the vision that it would continue giving long after he was gone. Under the leadership of Carol Jenkins Barnett, Mr. George’s daughter, Publix Super Markets Charities remains committed to serving the communities in which Publix operates.

Publix is privately owned and operated by its 176,500 employees, with 2014 sales of $30.6 billion. Currently Publix has 1,103 stores in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina. The company has been named one of FORTUNE’s “100 Best Companies to Work For in America” for 18 consecutive years. In addition, Publix’s dedication to superior quality and customer service is recognized among the top in the grocery business. For more information, visit the company’s website,


Wednesday, 30 September 2015 15:51

Smartphones are transforming so many aspects of marketing. Brick and mortar retail is no exception. Many retailers started taking mobile seriously when consumers began using phones to compare prices and get product information right in store aisles. At first, stores feared the phone, thinking it would send customers en masse to pure-play internet sellers that had lower overhead -- and lower prices.

Nowadays, though, many retailers view mobile as a massive opportunity for growing sales and customer loyalty. But whether friend or foe, it's clear that mobile has driven massive changes in how retailers go to market.

Here are five of the most important changes.

Prioritizing loyalty over acquisition
More and more of the world's most sophisticated retailers are upending their fundamental marketing strategies -- shifting from an approach aimed primarily at acquisition to one more focused on getting current shoppers to buy more. It's long been known that driving incremental purchases from buyers is 80-90 percent cheaper than finding a new first-time buyer. Even so, most retailers spent vastly more money on acquiring new customers than creating richer and more personal experiences for their loyalists.

As far as loyalty marketing goes, most retailers used to operate from the perspective that once won, customers should be easy to keep. Many also believed that investing resources on existing customers would lead to subsidizing purchases the retailer would get anyway.

As a result, acquisition program budgets were often 9-10 times as large as retention or continuity marketing budgets. Broad door-buster sales were designed to attract the promiscuous shopper that didn't choose a retailer out of preference or habit. TV and print schedules focused on attracting broad demographics instead of focusing in on the people that bought regularly with a certain retailer. In fact, many retailers used one-size-fits-all email and print blasts as the alpha and omega of their customer marketing efforts.

That's changed in a big way. Some progressive retailers have completely flipped those dynamics, recognizing that mobile and to a lesser extent online can enable more personal and effective customer communications that drive strong incremental sales. If you want a great example, look no further than Macy's -- those folks are masters at this.

Phones have become the center of loyalty points programs, personalized discount offers, virtual and personalized roto ads, and the like. They can enrich a buyer's experiences both inside and outside the store. They can also make consumers feel appreciated and valued. And because the phone is almost always with the consumer, they are far more trackable and accountable than old-school retail tactics. READ MORE

By: Jim Nichols

Monday, 04 May 2015 11:44

CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850) 701-3015

Improving economy means families are looking to splurge for moms this year as spending is expected to set records; flowers, clothing, meals and smartphones/e-readers are the most popular options.

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, says Florida mothers are in for a nice treat this year as families expect to spend $172.63 on Mother’s Day gifts this year, up nearly $10 from last year. According to the National Retail Federation’s 2015 Mother’s Day Spending Survey, total spending nationwide is expected to reach $21.2 billion, the highest amount in the survey’s 12-year history.

“Mother’s do so many wonderful things for their families, and it’s great to see that husbands and children are going to spoil mom this Mother’s Day weekend,” said FRF President/CEO Rick McAllister. “From jewelry and apparel to spa packages and a nice evening out at dinner, there are thousands of different gifts to give from local retailers who are able to help customers find the perfect choice.”

When it comes to gifts, the majority of consumers will pick up a greeting card for mom (80%), spending more than $786 million, and more than two-thirds (67.2%) of those celebrating will buy flowers, to the tune of $2.4 billion. Shoppers also plan on gifting apparel and clothing items (35.8%), spending more than $1.9 billion, up from $1.7 billion last year.

Families will also surprise mom with a special brunch or activity ($3.8 billion), electronic items like a new smartphone or e-reader ($1.8 billion), personal services such as a spa day ($1.5 billion), housewares or gardening tools ($890 million) and books and CDs ($480 million).

Looking for a ‘wow’ from mom, 34.2 percent of Mother’s Day shoppers are planning to splurge on jewelry, spending a survey high of $4.3 billion for the special day, up from 31.7 percent and $3.6 billion last year.

Many people know that a gift card could go a long way: Two in five (44.2%) will give mom a gift card, spending more than $2.2 billion. The majority of shoppers plan to buy for their mother or stepmother (62.5%), while 23.2 percent will shop for their wife, 9.8 percent will shop for their daughter, 8.9 percent will shop for their sister and 7.4 percent plan to splurge on their grandmother.

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