Retail Days at the Capitol

February 22-24 | Doubletree Hotel

FRF and FPMA are proud to host our 2017 Retail Days, taking place February 22-24 in Tallahassee. This is one of our most important and popular events, as attendees have the opportunity to meet with and hear from the biggest leaders in Florida politics, in addition to discussing your 2017 retail legislative agenda. Retail Days also includes committee meetings focusing on important issues for businesses including pharmacies, grocers and those interested in loss prevention, as well as board meetings for both FRF and FPMA. In addition, FRF will be celebrating its 80th anniversary as THE advocate for Sunshine State retailers.


80 Years Strong

Yearlong Celebration Planned






Founding Companies

Gov. Daniel McCarty

Jacksonville, FL

Gallie's Hall


The Power of Association

Influential Retail Advocacy

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Member Profile
FRF Releases
Florida’s leading retail advocacy organization highlights those issues and topics important to retailers and which will be the focus in the upcoming 2017 Legislative Session .
Government Affairs
Online Retailing
57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
Retail News
Gen Z
As an industry, we're increasingly more comfortable with who millennials are, and what they want. It's taken a long time, but most brands are now attuned to their likes, dislikes and behaviors.
Retail News
Suit Filed
Florida Retail Federation, Florida Restaurant & Lodging Association and the Florida Chamber of Commerce file suit stating city ordinance is in violation of state statute and will significantly burden businesses
Minimum Wage
News Release
FRF In the News
Check FRF In the News for news articles about the Retail Federation.
FRF In the News

One of FRF’s newest members is the Islamorada Beer Company (IBC), headquartered in the Florida Keys and cofounded by Jose Herrera and Tyrone Bradley.

Read more about Islamorada

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Fair Labor Standards Act

2016 LEOY Awards Dinner

Week 7 Legislative Update