For over 85 years FRF has served as the only statewide organization dedicated solely to the protection, advancement and support of Florida’s retail industry. During this time the organization has grown to be one of the most respected trade associations in the State of Florida.
FRF is comprised of over 1,500 retailers representing all facets of the retail industry. While product lines, service methods and clienteles may differ, our members all share an interest in ensuring that Florida’s retail industry continues to thrive. FRF provides the platform that allows us to speak with the strength of a unified voice.
Our team includes a full professional staff of legal and legislative professionals all of which have extensive experience in navigating Florida politics. Additionally, FRF maintains contracts with prominent government and communications consultants that provide support in various specialty areas of interest. Located in Tallahassee, Florida’s Capital City, FRF’s landmark office is located directly across the street from the State Capitol building allowing for easy access to state lawmakers and other decision makers.