For over 85 years the Florida Retail Federation has been fighting to protect, promote and support Florida’s independent retailers.
From business solutions to advocacy and beyond, FRF has an experienced team that is dedicated to helping retailers succeed. FRF represents over 2,000 Mainstreet retailers throughout the state. While each business is unique, all of our members have shared interests relating to Florida’s retail industry and business environment.
Our team is comprised of legal and government affairs professionals that understand the complexities of operating your business. Additionally, our FRF Services team works daily to identify business solutions to help you reduce expenses.
Membership provides access, representation, and platform for all Florida retailers to provide a strong, unified voice as we work collectively to thrive as an industry.