TThe Florida Retail Federation (FRF) is the leading voice representing Florida’s retail industry. For more than 80 years, we have worked side-by-side with elected officials, community leaders, stakeholders and consumers to demonstrate the value of Florida’s retail industry in the Sunshine State.

Our association is made up of a wide range of retailers in Florida, including general retailers, grocers, convenience stores, and pharmacies, among others.

The FRF team advocates for public policies that benefit Florida families by supporting Florida’s retail industry. With more 270,000 retail businesses in Florida, and one in five jobs tied to Florida retail, what’s good for Florida retail is good for Florida

The Florida Retail Federation advocates for high-quality jobs, a free market with a level playing field, and a low tax environment for Florida businesses and families.

With 2.7 million jobs supported by Florida retailers, and $49 billion in wages paid to retail employees each year, our industry is critical to the state’s success.

The FRF team is dedicated to making Florida one of the best places in the United States to do business. Much has been accomplished in working toward this goal, but there is so much more to be done to ensure that Florida is both economically and politically friendly for retailing.

Your Leadership Team

Meet the team who represents the FRF:

Lorena
VP & General Counsel
lorena@frf.org
Grace
VP of Government Affairs
grace@frf.org