Florida Retail Federation is the only statewide professional organization dedicated to the advancement and support of Florida’s retailers. We represent retailers of all sizes and types, from small independent businesses to international brands. Our membership is comprised of over 1,500 diverse Florida businesses unified by a shared interest grounded in retail. Since 1937, our collective voice has been influential in the growth of an industry that is now 306,000 businesses strong supporting 29% of Florida jobs.

With a focus on promoting and protecting the industry, our team is actively engaged in advocacy efforts to influence legislation, regulations, and policies that are impactful to Florida businesses. We are actively shaping the future of retail in Florida.