IIn the 1930s, a wave of anti-business legislation swept through Florida, culminating in a 1935 law that created one of the most discriminatory business taxes in the nation.

In that year, the Florida Legislature levied an occupational tax on retailers ranging from a $10 license fee plus a half-percent tax on gross receipts for a single store, up to a $400 license fee and 5 percent tax on gross receipts for chain stores. A small group of dedicated businessmen rose to the challenge of fighting this injustice. In 1937 the Florida Chain Store Association, which would eventually become the Florida Retail Federation, was born. In the decades since then, the Florida Retail Federation has grown into a statewide organization universally recognized as The Voice of Florida Retailing.

“From its founding, the Florida Retail Federation has been driven by companies and individuals who are passionate about defending the retail industry,” says Scott Shalley, FRF’s president and CEO since 2017. “Today’s retailers are carrying on that proud legacy by advocating for the free market principles that allow our industry to thrive.”

Read our 2016-17 Impact Report, which celebrates our growth and achievements over the decades.